The task is to collect as many applications as possible on the website.
Solution: From the very beginning, I have decided with the audience, which we can target. Often this is men, but it does not exclude women who can buy this product for a gift.
He also chose several interests with which you can work and took a parallel wide audience. After the first tests, I saw that, worked best one interest. After that, the rest of the groups were excluded and transferred the budget to the groups with the best result.
Solution: From the very beginning, I have decided with the audience, which we can target. Often this is men, but it does not exclude women who can buy this product for a gift.
He also chose several interests with which you can work and took a parallel wide audience. After the first tests, I saw that, worked best one interest. After that, the rest of the groups were excluded and transferred the budget to the groups with the best result.