B2B case: search for 6,483 SaaS clients
The client works with a SaaS solution for construction companies and was looking for potential clients to launch cold sales.
The main task was to find construction companies that:
* are actively operating in the market
* have a sufficient scale of business
* could be potential users of the SaaS solution
* make decisions regarding the implementation of digital tools.
The initial market of construction companies appeared to be very large - over *54,000 companies.
However, this sample included:
* small contracting teams
* inactive companies
* businesses without turnover
* companies without the potential for implementing SaaS.
Therefore, launching cold sales across the entire database would be ineffective and would require a large amount of resources.
What was done
1. Market analysis
Initially, key segments of the construction market were identified by industry codes and types of activities.
This allowed for the identification of companies that are genuinely operating in the construction sector and could be potential clients for the SaaS solution.
2. Segmentation of companies
After the initial data collection, companies were segmented based on the following criteria:
* type of activity
* size of the company
* scale of business
* relevance to the SaaS product.
3. Financial filtering
Additionally, filtering was conducted based on the financial indicators of the companies.
This allowed for the identification of businesses that have sufficient turnover and can implement digital tools for business management.
4. Formation of the target database
After all stages of analysis, a target database of companies that could be potential clients for the SaaS product was formed.
Result
Instead of working with a market of 54,000 construction companies, a target database of 6,483 potential clients was formed.
These are companies that:
* are actively operating in the market
* have a scale of business
* can implement SaaS solutions
* have the potential for long-term cooperation.
This approach allows:
* to significantly increase the effectiveness of cold sales
* to reduce the time spent by the sales department
* to focus on relevant clients.
In fact, the market was transformed:
54,000 companies → 6,483 potential SaaS clients.
The sales team received a structured market database from which cold calls, email campaigns, and B2B proposals can be launched.
Link to the case
https://ministrysale.com/baza-budivelnyh-kompaniy-saas
The case was executed in collaboration with the Ministry of Sales team. The project was implemented as part of a joint effort on market analytics, company segmentation, and the formation of a B2B database of potential clients.
#B2B #LeadGeneration #SaaS #Sales #CRM #B2BMarketing #ColdSales #DataResearch
The main task was to find construction companies that:
* are actively operating in the market
* have a sufficient scale of business
* could be potential users of the SaaS solution
* make decisions regarding the implementation of digital tools.
The initial market of construction companies appeared to be very large - over *54,000 companies.
However, this sample included:
* small contracting teams
* inactive companies
* businesses without turnover
* companies without the potential for implementing SaaS.
Therefore, launching cold sales across the entire database would be ineffective and would require a large amount of resources.
What was done
1. Market analysis
Initially, key segments of the construction market were identified by industry codes and types of activities.
This allowed for the identification of companies that are genuinely operating in the construction sector and could be potential clients for the SaaS solution.
2. Segmentation of companies
After the initial data collection, companies were segmented based on the following criteria:
* type of activity
* size of the company
* scale of business
* relevance to the SaaS product.
3. Financial filtering
Additionally, filtering was conducted based on the financial indicators of the companies.
This allowed for the identification of businesses that have sufficient turnover and can implement digital tools for business management.
4. Formation of the target database
After all stages of analysis, a target database of companies that could be potential clients for the SaaS product was formed.
Result
Instead of working with a market of 54,000 construction companies, a target database of 6,483 potential clients was formed.
These are companies that:
* are actively operating in the market
* have a scale of business
* can implement SaaS solutions
* have the potential for long-term cooperation.
This approach allows:
* to significantly increase the effectiveness of cold sales
* to reduce the time spent by the sales department
* to focus on relevant clients.
In fact, the market was transformed:
54,000 companies → 6,483 potential SaaS clients.
The sales team received a structured market database from which cold calls, email campaigns, and B2B proposals can be launched.
Link to the case
https://ministrysale.com/baza-budivelnyh-kompaniy-saas
The case was executed in collaboration with the Ministry of Sales team. The project was implemented as part of a joint effort on market analytics, company segmentation, and the formation of a B2B database of potential clients.
#B2B #LeadGeneration #SaaS #Sales #CRM #B2BMarketing #ColdSales #DataResearch
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Marta Protsenko Міністерство з Продажів
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