B2C - Camp — closed 87 bookings for changes totaling 696,000 UAH

## Point A

- Many free places
- Launched advertising, but it did not yield results
- Need to fill 600 places in 3 months

## Point B

- Increased brand recognition
- Closed bookings for several shifts
- Reduced cost per lead to 50₴ from 115₴

## Results
Spent: 9585.33 ₴
Leads: 190
Cost per lead: 50₴
Number of bookings: 87
Booking price: 110₴