Bakery Brand Identity & Custom Doodle Art Design

In this project, I developed a complete visual identity for a bakery using a custom Doodle Art style. The core concept was to convey a cozy, "handmade" atmosphere through light, hand-drawn illustrations.
Scope of work:
- Logo & Character Design: Created a central illustrative character to serve as the brand's face.
- Custom Illustrations: Developed a set of unique doodle elements for versatile brand use.
- Brand Identity: Selected a monochrome palette to emphasize the graphic and minimalist nature of the design.
- Print Design: Designed layouts for business cards and packaging, ensuring a harmonious blend of text and graphics.
- Tools: Figma, Adobe Photoshop, Adobe Illustrator. AI tools were also used to generate and refine specific illustrative components.

#branding #visualidentity #illustration #doodleart #bakerydesign #logodesign #creative