Brand Identity and Illustration Development for a Beverage Brand

In this project, I developed the complete visual concept for the exotic beverage brand Exotica Boo. The work focused on creating a vibrant, youthful, and eye-catching image that stands out on the shelf.
Tasks performed:
- Logo Creation: Designing a dynamic and recognizable wordmark.
- Custom Illustrations: Creating unique graphic characters and patterns that reflect the "exotic" nature of the brand.
- Packaging Design: Developing layouts for cans and bottles, considering composition and color coding for different flavors.
- Color Strategy: Using saturated, neon-like shades to convey the energy and freshness of the product.

Tools: Figma, Adobe Illustrator, Photoshop.

#branding #visualidentity #packagingdesign #illustration #beveragedesign #graphicdesign