Comprehensive Branding and Identity

In this project, I developed the complete visual identity for the Crumble & Bake bakery brand. My goal was to create a warm, modern, and minimalist style that builds trust and highlights the premium quality of the products.
Scope of work included:
- Logo Development: Creation of a unique graphic mark and selection of typography that easily adapts to various media.
- Brand Identity: Formation of a color palette (natural, "bakery-inspired" tones) and professional typography selection.
- Packaging Design: Design of layouts for craft bags, boxes, and stickers that maintain brand consistency.
- Visual Concept: Developing the aesthetic for social media and marketing materials.
Design Features:
The project is executed in a contemporary style with an emphasis on clean lines and functionality. The design is built to be scalable across both digital and physical platforms.

Tools: Adobe Photoshop, Adobe Illustrator, Figma.

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