BEST YOUTUBERS - Discovery of Children's Channels on YouTube
Social Media Advertising
Budget for 14 months.7 100 756 r.Number of pages: 62 360
The average price of the leather: 113 r
About the project:
The CA:
Parents of children 2-12 years old
The task:
Maximum call-in leads for the webinar with further closure for purchase
The Geo:
Russia, Ukraine, Europe, USA, Canada
Maxim Rogovtsev, the founder of the Best Youtubers project, aims to produce and break up children’s channels on Youtube.The goal is target applications for a webinar.The first stages of work:
First, it was necessary to identify the target audience.You don’t need to think long here to distinguish parents and other child interests.Started according to the required geo, send applications for 130r.It sounds great, at 40p cheaper than planned.Furthermore, by performing optimization and disconnecting the weak links, the price dropped to 80p.And by connecting the retarget and Lal managed to lower the price to 50r.The result was shocking.But not everything is so simple.After receiving a feedback from the customer it turned out that the profitability on the web is high, but the purchasing rate after the web is low.This was due to the fact that the cost of the offset is quite high and not everyone can afford it.How do I get out in this situation?He left the same parents but crossed them with a payable audience.At the exit he received rich parents who are ready to buy the course for such money without any problems.The price of the application increased by 40-50 rubles, but in return the customer received not only a lot of leads, but also regular sales.This situation again makes you understand how important feedback with the customer is to understand the quality of the received requests, at least.Second stage of work:
Since the launch in Russia and Ukraine was successful, it decided to connect Europe and America.At the output received 223 applications for 107 rubles, and most importantly, in 2 times above the conversion to the purchase of the course.If we talk about the result that the Best Youtubers received, then for the entire work period was spent 7 100 756 r., at the output received 62360 lids, the average price of the lids was 113 r.The customer began to receive systematic orders for the purchase of a full course, which was the main task of launching advertising.
The average price of the leather: 113 r
About the project:
The CA:
Parents of children 2-12 years old
The task:
Maximum call-in leads for the webinar with further closure for purchase
The Geo:
Russia, Ukraine, Europe, USA, Canada
Maxim Rogovtsev, the founder of the Best Youtubers project, aims to produce and break up children’s channels on Youtube.The goal is target applications for a webinar.The first stages of work:
First, it was necessary to identify the target audience.You don’t need to think long here to distinguish parents and other child interests.Started according to the required geo, send applications for 130r.It sounds great, at 40p cheaper than planned.Furthermore, by performing optimization and disconnecting the weak links, the price dropped to 80p.And by connecting the retarget and Lal managed to lower the price to 50r.The result was shocking.But not everything is so simple.After receiving a feedback from the customer it turned out that the profitability on the web is high, but the purchasing rate after the web is low.This was due to the fact that the cost of the offset is quite high and not everyone can afford it.How do I get out in this situation?He left the same parents but crossed them with a payable audience.At the exit he received rich parents who are ready to buy the course for such money without any problems.The price of the application increased by 40-50 rubles, but in return the customer received not only a lot of leads, but also regular sales.This situation again makes you understand how important feedback with the customer is to understand the quality of the received requests, at least.Second stage of work:
Since the launch in Russia and Ukraine was successful, it decided to connect Europe and America.At the output received 223 applications for 107 rubles, and most importantly, in 2 times above the conversion to the purchase of the course.If we talk about the result that the Best Youtubers received, then for the entire work period was spent 7 100 756 r., at the output received 62360 lids, the average price of the lids was 113 r.The customer began to receive systematic orders for the purchase of a full course, which was the main task of launching advertising.