BlackTouch: how to advertise cosmetics?

Client request: Increase brand awareness of BlackTouch and boost sales through visual content and effective marketing tools.

What we did:
- Developed a comprehensive marketing strategy: Created a clear action plan aimed at achieving the set goals.
- Formed a unique visual style: Developed a brand aesthetic that distinguishes it from competitors and is memorable to the audience.
- Launched targeted advertising: Reached the target audience and increased reach through paid advertising campaigns.
- Actively engaged the audience: Created an active community around the brand through UGC content, interaction with influencers, and holding contests.

Key success factors:
- Creative visual: High-quality photos and videos that align with trends and create the desired brand image.
- Active audience interaction: Creating engaging content, regular communication with subscribers, and conducting events aimed at increasing loyalty.
- Effective targeted advertising: Precise setup of advertising campaigns to achieve maximum reach of the target audience.

Results:
+200% sales growth
10,000+ new followers on Instagram
$3.2 average cost per customer acquisition
224 purchases per month
ROAS 9.84