Blog text "The Chocolate" on the company's website

The article was written for the site of the topographic company from Kiev.
The objectives:
Useful information for customers (this is always the main);
expansion of semantics (because the niche is very specific, here it is quite difficult to build content strategy and search for topics interesting for customers of the company, not for its competitors and colleagues);
improvement of behavioral factors on the site (for this added photos and two videos. The solution was effective because the average time on the page is one of the best on the site.