Text on the main website of the internet store

Very important material is the text for the main page of the site. Specifically for this was created and presentational video, in accordance with the meaning of the text.
The main tasks of the text:

The first word is to answer the question "where the user came and what he will find here." So it is very important to intrigu the title of the dead.

Let the buyer understand that the company realizes its needs and works on their solution. Show that the company offers something really important.
Enter a few high frequency requests in the semantic of the site.