Purpose: Increasing the number of customers for documentation and filling up current vacancies.
Action: Initially, an analysis of competitors’ advertising campaigns was carried out, the most appropriate target parameters and advertising messages were identified. Then campaigns were launched with a focus on the generation of leaders in two regions: Turkey and Kazakhstan.
During the implementation of advertising campaigns, the audience was segmented to:
general audience (without any specific interests);
Interest-oriented campaigns (employment search, employment agencies, etc.)and the
Look-a-like audience
Advertisements used a direct offset that reflects the agency’s services, and also emphasized the advantages of cooperation with the company. The advertising creative indicated the cost of documentation to exclude requests from non-purpose audiences.
Action: Initially, an analysis of competitors’ advertising campaigns was carried out, the most appropriate target parameters and advertising messages were identified. Then campaigns were launched with a focus on the generation of leaders in two regions: Turkey and Kazakhstan.
During the implementation of advertising campaigns, the audience was segmented to:
general audience (without any specific interests);
Interest-oriented campaigns (employment search, employment agencies, etc.)and the
Look-a-like audience
Advertisements used a direct offset that reflects the agency’s services, and also emphasized the advantages of cooperation with the company. The advertising creative indicated the cost of documentation to exclude requests from non-purpose audiences.