The Boolat Play
Boolat is a gaming company that creates successful projects that attract millions of players.Many of the projects are relevant and present, although they were developed many years ago.In 2020, the company became part of the Playrix gaming holding, resulting in the Promodex team’s task of rebuilding the site, making it the most simple for users.The tasks
The customer set the following business tasks that needed to be implemented by the project team:
- Repeat the old site to make it as simple as possible for visual perception, but not lose the information filling of the resource.- Make the site convenient for potential searchers so that they can easily and quickly get acquainted with the list of the company's current jobs and send their resume.- Implement the company's news section, in which the Boolat PR service will be able to publish the company's news, information about the future releases of gaming products, etc.The process
The Promodex team decided to implement the project in the following stages:
Analysis of the niche and competitors.- Analyze Boolat products to identify the most popular and favorite games of active users of the Internet.- Analyze search requests to make up the basic semantic core of the site.The structure of the site is based on a semantic core.- Develop UI/UX project based on analytics.- To realize the website design taking into account the customer's main requirement - visual simplicity.However, it is not necessary to miss the internal search optimization of the resource.- Realize the necessary pul of work front-end and back-end.- Protest the result, including a small advertising campaign, to assess how the created solutions will be accepted by potential customers and Boolat employees.Results
Promodex team developed a ready-made solution in 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to evaluate the user’s perception of the news.- The resource page load time is less than 1 second, which was an important parameter for SEO optimization of the site.According to the results of the research advertising campaign, 92% of respondents positively assessed the new design of the site.- Judging from the reviews of the company’s customers on social networks, the company’s existing audience also perceived the resource design extremely positively.- Thanks to a thorough internal resource optimization in 6 months, the search visibility of the site increased by more than 200% compared to the previous version of the site.Auditory
The target audience of the project has 3 key segments:
- Active users of the company's gaming products who wish to receive current news about the company and its products.and potential partners.- Potential investors of the company's game projects.Technical
In the implementation of the project participated a team of 7 people: project manager, business analyst, marketing scientist, UI/UX specialist, front-end developer, back-end developer and QA specialist.For the implementation of the project, the following technological stacks and frameworks/cms were used: PHP, JavaScript, jQuery, Laravel, MySQL, HTML5, CSS3 and Bootstrap.
The customer set the following business tasks that needed to be implemented by the project team:
- Repeat the old site to make it as simple as possible for visual perception, but not lose the information filling of the resource.- Make the site convenient for potential searchers so that they can easily and quickly get acquainted with the list of the company's current jobs and send their resume.- Implement the company's news section, in which the Boolat PR service will be able to publish the company's news, information about the future releases of gaming products, etc.The process
The Promodex team decided to implement the project in the following stages:
Analysis of the niche and competitors.- Analyze Boolat products to identify the most popular and favorite games of active users of the Internet.- Analyze search requests to make up the basic semantic core of the site.The structure of the site is based on a semantic core.- Develop UI/UX project based on analytics.- To realize the website design taking into account the customer's main requirement - visual simplicity.However, it is not necessary to miss the internal search optimization of the resource.- Realize the necessary pul of work front-end and back-end.- Protest the result, including a small advertising campaign, to assess how the created solutions will be accepted by potential customers and Boolat employees.Results
Promodex team developed a ready-made solution in 25 working days: from the main idea to the product implementation and conducting a research advertising campaign to evaluate the user’s perception of the news.- The resource page load time is less than 1 second, which was an important parameter for SEO optimization of the site.According to the results of the research advertising campaign, 92% of respondents positively assessed the new design of the site.- Judging from the reviews of the company’s customers on social networks, the company’s existing audience also perceived the resource design extremely positively.- Thanks to a thorough internal resource optimization in 6 months, the search visibility of the site increased by more than 200% compared to the previous version of the site.Auditory
The target audience of the project has 3 key segments:
- Active users of the company's gaming products who wish to receive current news about the company and its products.and potential partners.- Potential investors of the company's game projects.Technical
In the implementation of the project participated a team of 7 people: project manager, business analyst, marketing scientist, UI/UX specialist, front-end developer, back-end developer and QA specialist.For the implementation of the project, the following technological stacks and frameworks/cms were used: PHP, JavaScript, jQuery, Laravel, MySQL, HTML5, CSS3 and Bootstrap.
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