Brand book for NESSO laundry perfumes

A comprehensive visual system was developed for the NESSO laundry perfume brand, which shapes a premium brand image and ensures recognition across all communication channels.

As part of the work, the following was conducted: analysis of the niche and visual positioning of the brand, development of the logo and its usage guidelines, creation of corporate typography and font hierarchy, establishment of the brand color palette, formation of the brand combination system and visual combinations, development of examples of correct and incorrect usage of the identity, product packaging design, creation of branded materials — boxes, bags, print materials, and advertising materials, as well as the formation of a unified premium-style direction for digital and print communications.

The main task of the brand book is to create a modern, elegant, and recognizable image of NESSO that is associated with premium quality, aesthetics, and a sense of care.

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