Branding for the City of Sevan

One of the creators of the character of the city is the graphic design with its interesting solutions and suggestions.
In the context of the city, graphic design mediates visual communication. Its output is information to be transmitted to the secular, which is drowning in a sea of "information noise" every day. The task of graphic design is to separate a certain message from the general flow, to draw attention to it. However, with the ever-increasing amount of information, city dwellers (especially those in metropolises) have developed a defense mechanism, filtering messages from the environment, separating them into secondary ones.