HR branding on Instagram

Customer: International Outsourcing Contact Center, WOW Corporationand Dniper.Start of work: June 2018Goal: Forming a positive image of the company as a employer, increasing recognizability.Development of immaterial motivation and corporate culture.Attracting candidates to the post of call center operator, detaining active employees.The completed work:
Market Analysis and Competitors
Analysis of the target audience
Key Messages (Key Messages)
Tone of Voice (Brand Voice)
Creating and setting up a business profile on Instagram
Developing and implementing a content plan with a clear post structure
Development of a single profile design style
Regular posting and engaging activities

The Results:
Total number of subscribers: 1,383
Total number of likes: 16 892
Total number of comments: 1 794
Total number of preservations: 149
Total number of requests for job information in direct - 1344
Total number of pages to the site: 951

30% of respondents said they decided to come to an interview after viewing their corporate profile on Instagram.