We Build Ukraine for the Ministry of Reintegration
Together with banda.agency, we developed the identity and communication strategy for the We Build Ukraine initiative, which aims to unite all international partners involved or planning to join in the reconstruction of Ukraine.
The priority areas of the initiative's work are housing recovery, energy, social, transport, and critical infrastructure, landmine clearance, and support for the private sector.
The communication of this initiative is directed both at the internal audience, addressing insights like "We were abandoned," "No one is helping," and at the external audience — to show gratitude to foreign communities and donors and the real-time work of the initiative.
As part of the campaign, I wrote the script for the video, edited and voiced it, and also supervised the creation of layouts for outdoor advertising and adjusted the methods of promoting the video (TV and regional media) and the placement of outdoor advertising (across Ukraine).
#scriptwriter #copywriting #outdooradvertising #videographer #editor #videoadvertising
The priority areas of the initiative's work are housing recovery, energy, social, transport, and critical infrastructure, landmine clearance, and support for the private sector.
The communication of this initiative is directed both at the internal audience, addressing insights like "We were abandoned," "No one is helping," and at the external audience — to show gratitude to foreign communities and donors and the real-time work of the initiative.
As part of the campaign, I wrote the script for the video, edited and voiced it, and also supervised the creation of layouts for outdoor advertising and adjusted the methods of promoting the video (TV and regional media) and the placement of outdoor advertising (across Ukraine).
#scriptwriter #copywriting #outdooradvertising #videographer #editor #videoadvertising