by Caes. How to get a customer to the car store?
by Caes.How to get a customer to the car store?We sell automotive components with the help of Google Ads
The Disclaimer.All information corresponds to reality.Some indicators are hidden in the interests of the customer.In February 2022 we were addressed by the owner of the company MRZ Auto, which is engaged in the sale of car parts.By previously conducting a Google Ads audit and a website audit, we set the following tasks.1) The structure of the Google Ads account has been completely rebuilt for its best efficiency, which, in turn, has caused its convenient analysis.2) Adjustments with priority on relevance and personalization of advertisements.Point 1 allowed us to make the most possible to submit in the advertisement only the information that the user needs without the remaining theses, which increased the CTR and the rate.The conversion.3) Processed current and new types of advertisements regarding the quality indicator, rating, etc.4) Automated using Google Ads scripts.5) Since the customer only worked classical remarketing, but there was no audience segmentation to track the result, we proposed to create a different type of audience.Users who added the product to the basket, the individual audience who started filling the information for the order and did not make a conversion, the audience of "successful" buyers.Start the Dynamic Remarketing.7) Deleted and restarted Google Shopping (Merchant).There were tens of thousands of mistakes.8) Effectively allocate the budget both between the Advertising Companies and between the group of goods, depending on their marginality.Identifying prospective and problematic categories of goods.Report for the first month of work from 07.02.22
I have received the MRZAuto account in work.A series of changes have been made within the accounting structure, the launch of new RK, the written text of the announcement, extensions, the audit, system errors, the project development plan.As a result:
To our employees from 01.01.22 to 07.02.22 the cost of conversions was 26,08 UAH.In the first 17 days after working with Lux Promo, the cost of the conversion decreased to 21.92 UAH.January-February 2022.MRZ Auto and Lux Promo.Price per conversion: 26.08 UAH
September-February 2022.Price per conversion: 21.92 UAH.Given the fact that the number of conversions is increasing, we have decided to increase the budget for a day, which has positively affected the profitability of the business.Also, in the course of the work we deepened into the macroeconomy of the business as a whole.To correctly distribute the budget into groups of goods, requested information about the margin (target) of the goods.They received information about goods with low and high profitability, learned the amount of the average check, etc.To fully manage the budget, we conducted a variety of tests, created optimal settings while working with foods and advertising campaigns in general.At this stage, we contacted Ringostat specialists to solve the question of call-tracking settings (submits number 0800) and set ourselves a goal to investigate, including, the marginality of each product group depending on the individual advertising campaign, advertisement or keyword.We continue to work for victory!Do you want to order contextual advertising from Google for your self-business?
The Disclaimer.All information corresponds to reality.Some indicators are hidden in the interests of the customer.In February 2022 we were addressed by the owner of the company MRZ Auto, which is engaged in the sale of car parts.By previously conducting a Google Ads audit and a website audit, we set the following tasks.1) The structure of the Google Ads account has been completely rebuilt for its best efficiency, which, in turn, has caused its convenient analysis.2) Adjustments with priority on relevance and personalization of advertisements.Point 1 allowed us to make the most possible to submit in the advertisement only the information that the user needs without the remaining theses, which increased the CTR and the rate.The conversion.3) Processed current and new types of advertisements regarding the quality indicator, rating, etc.4) Automated using Google Ads scripts.5) Since the customer only worked classical remarketing, but there was no audience segmentation to track the result, we proposed to create a different type of audience.Users who added the product to the basket, the individual audience who started filling the information for the order and did not make a conversion, the audience of "successful" buyers.Start the Dynamic Remarketing.7) Deleted and restarted Google Shopping (Merchant).There were tens of thousands of mistakes.8) Effectively allocate the budget both between the Advertising Companies and between the group of goods, depending on their marginality.Identifying prospective and problematic categories of goods.Report for the first month of work from 07.02.22
I have received the MRZAuto account in work.A series of changes have been made within the accounting structure, the launch of new RK, the written text of the announcement, extensions, the audit, system errors, the project development plan.As a result:
To our employees from 01.01.22 to 07.02.22 the cost of conversions was 26,08 UAH.In the first 17 days after working with Lux Promo, the cost of the conversion decreased to 21.92 UAH.January-February 2022.MRZ Auto and Lux Promo.Price per conversion: 26.08 UAH
September-February 2022.Price per conversion: 21.92 UAH.Given the fact that the number of conversions is increasing, we have decided to increase the budget for a day, which has positively affected the profitability of the business.Also, in the course of the work we deepened into the macroeconomy of the business as a whole.To correctly distribute the budget into groups of goods, requested information about the margin (target) of the goods.They received information about goods with low and high profitability, learned the amount of the average check, etc.To fully manage the budget, we conducted a variety of tests, created optimal settings while working with foods and advertising campaigns in general.At this stage, we contacted Ringostat specialists to solve the question of call-tracking settings (submits number 0800) and set ourselves a goal to investigate, including, the marginality of each product group depending on the individual advertising campaign, advertisement or keyword.We continue to work for victory!Do you want to order contextual advertising from Google for your self-business?
Kyiv 
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