CakeLand.ru: the promotion of the store for conditers
Posting page on Instagram: www.instagram.com/cakelandru
Website of the client: www.cake-land.ru
Period of work: March 2018 – April 2019
CakeLand is an online store for sweaters in Moscow.The company offers a wide range of goods for professionals and amateurs: sweater inventory, ingredients, packaging, decorations and ready sets.During the period from March to June 2018, interesting posts were published daily on the page, surveys were conducted, topical topics were raised for discussions, and interactions were also organized.All this contributed to the rapid growth of the loyal audience and increased their interest in the online store without the use of paid advertising.Users actively put likes, commented on posts, asked questions about the work of the company and the range of goods.C June to November 2018 the project was on a break due to the change of conception, after which we again resumed the work with the client.For the first time, until the store did not work, it was decided to reduce the number of posts to maintain the activity in the account and its positions in the Instagram ranking.In this period the content consisted of popular recipes, useful video lessons and voted.Targeted advertising and other tools for additional promotion were not used.Thanks to the careful selection of themes for publications, as well as the appropriate layout, we were able not only to support the level of activity, but also to increase it.Let’s give an example: in December 2018 the total account coverage was 22 957, and in January 2019 the indicator grew to 73 588 units.Separate publications collected from 2,500 to 5,500 preserved and so many likes.The number of subscribers is also increasing each month.HTTP://prntscr.com/ne4aid
HTTP://prntscr.com/ne4ayx
Website of the client: www.cake-land.ru
Period of work: March 2018 – April 2019
CakeLand is an online store for sweaters in Moscow.The company offers a wide range of goods for professionals and amateurs: sweater inventory, ingredients, packaging, decorations and ready sets.During the period from March to June 2018, interesting posts were published daily on the page, surveys were conducted, topical topics were raised for discussions, and interactions were also organized.All this contributed to the rapid growth of the loyal audience and increased their interest in the online store without the use of paid advertising.Users actively put likes, commented on posts, asked questions about the work of the company and the range of goods.C June to November 2018 the project was on a break due to the change of conception, after which we again resumed the work with the client.For the first time, until the store did not work, it was decided to reduce the number of posts to maintain the activity in the account and its positions in the Instagram ranking.In this period the content consisted of popular recipes, useful video lessons and voted.Targeted advertising and other tools for additional promotion were not used.Thanks to the careful selection of themes for publications, as well as the appropriate layout, we were able not only to support the level of activity, but also to increase it.Let’s give an example: in December 2018 the total account coverage was 22 957, and in January 2019 the indicator grew to 73 588 units.Separate publications collected from 2,500 to 5,500 preserved and so many likes.The number of subscribers is also increasing each month.HTTP://prntscr.com/ne4aid
HTTP://prntscr.com/ne4ayx
Ukraine 
Available for hire