Case of 1.1

Screenshot No1 shows the preservation of the budget (1) with the increase in the number of applications by 10 times (2), as well as the reduction of the budget (3) with the preservation of the number of applications (4) - (it is to be understood that here the statistics are not indicative, but still as for the intermediate result - the numbers of OK).

Screenshot No2 shows a total increase in the number of requests by 9 times (3), an increase in the conversion rate by 4 times (2) and a double (1) increase in the number of transitions from the Google Adwords traffic channel. Even with testing not very successful campaigns - the overall growth from this channel is quite high.