Case: Advertising on a complex topic for a credit broker

Task:
Setting up and optimizing advertising campaigns for a credit broker operating in a highly competitive environment and complex financial services theme.

Duration of cooperation: 3 months.

Goals:

- Attracting potential clients (consultation requests).
- Increasing advertising efficiency through optimization of cost per click.
- Evaluation and adjustment of campaigns to achieve the best ratio between cost per click and conversion.
Campaign descriptions:
We launched several advertising campaigns with different goals and bidding strategies:

- Maximum efficiency campaigns to increase CTR.
- Search-oriented campaigns to attract clients based on search queries.
Strategies:

- Used the "Maximize Conversions" strategy to increase the conversion rate.
- Applied the "Target Cost per Conversion" strategy to optimize cost per click and conversions.
- Adjusted bids in real-time depending on changes in competition.
Results:
Over three months, we achieved a significant reduction in cost per click and an increase in conversion rate. The graph shows how CTR steadily increased (from 9% to 14%) while maintaining an acceptable cost per click (from 0.21 UAH to 6.93 UAH).

CTR: increased to 14% in individual campaigns.
Conversions: growth of 43% in the most effective campaigns.
Cost per conversion: optimized for better results with lower costs.
Conclusions:
Thanks to well-chosen strategies and bid optimization, we were able to reduce advertising costs while significantly increasing campaign efficiency. The advertising campaigns demonstrated consistently high results, even in a challenging competitive niche.