Sergіy Tarasevich
Offer Sergіy work on your next project.
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Offer work
Kyiv,
Ukraine
7 days 8 hours back
available for hire
1 proposal made
age 40 years
on the service 13 years
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Successful projects
Average rating
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Programming
Design & art
Photo, Audio & Video
Architecture
Mobile development
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Portfolio
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Case: Advertising on a complex topic for a credit broker
Social Media Advertising
Platforms: Facebook and Instagram
Duration of cooperation: 12 months
Project goal:
… — Attracting quality applications for credit services.
— Reducing lead cost and optimizing advertising budget.
— Increasing conversion and effectiveness of advertising campaigns.
Implementation
▸ Strategy development
— Detailed analysis of the target audience and formation of three main segments.
— Launching A/B testing of creatives and advertising offers.
— Using Lookalike audiences to scale successful campaigns.
▸ Campaign setup
— Advertising formats: Lead Ads and conversions on the website.
— Using retargeting to attract warm leads.
— Testing different types of creatives (videos, carousels, static banners).
▸ Optimization
— Analyzing effectiveness and excluding unprofitable audience segments.
— Working on increasing CTR and reducing CPC.
— Using dynamic creatives for automatic testing of the most effective options.
Results
— Total number of applications: 23,907
— Average cost per application: $0.46
— Total budget: $11,016.20
— Average CTR: 4.51%
— CPC: $0.14
Thanks to deep analysis, proper audience segmentation, and constant optimization, it was possible to achieve the lowest lead cost, significantly increasing the profitability of the advertising campaign.
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Case: Advertising campaign for online courses
Social Media Advertising
Case: Advertising campaign for online courses
Task: Attract leads for online courses through targeted advertising on Facebook and Instagram. The goal of the campaign was to ensure high efficiency within a budget that allows for attracting large volumes of applications at an affordable price.
… Execution steps:
1. Audience analysis:
Targeting was set up for active users interested in learning, developing new skills, and obtaining new certificates. This included demographic data, interests, and behavioral factors.
2. Launching ads:
The campaign was divided into several groups to test different creative options and target audiences.
3. Optimization:
Continuous adjustments were made through A/B testing, which allowed for finding the most effective creatives and targeting.
Results:
Total number of applications: 23,907
Average cost per application: $0.55
Total campaign budget: $5,141.84
Total number of impressions: 715,955
Average cost per 1,000 impressions (CPM): $7.18
Number of clicks: 29,469
CPC (cost per click): $0.17
CTR (click-through rate): 4.12%
Conclusions:
The campaign demonstrated high efficiency with a low cost per application and good audience engagement results.
The cost per 1,000 impressions and per click were optimized through testing and adjusting creatives.
Overall, the campaign allowed for achieving the set business goals and ensuring a steady flow of leads for the client within a limited budget.
Collaboration period: 8 months.
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Case: Promotion of a credit broker in Kazakhstan
Contextual Advertising
Client
BigCredit KZ – a financial service specializing in selecting credit offers for clients
Project Goals
… ➤ Attract targeted traffic to the website using Google Ads
➤ Optimize campaigns to achieve the maximum number of conversions
➤ Reduce customer acquisition cost (CPL)
Strategy and Implementation
➤ Campaign segmentation
▸ Several types of campaigns were created:
1. Phrase targeting (brand, commercial queries)
2. Broad targeting (brand, commercial queries)
3. General credit queries
➤ Bid automation
▸ The "Maximize conversions (Target CPA)" strategy was used
▸ CPA optimization was set up to control conversion costs
➤ Analysis and optimization
▸ Irrelevant keywords were filtered out
▸ Ads were optimized for the most converting queries
▸ A/B testing of headlines and descriptions was conducted
Results over the entire period of work (2018–2025)
➤ Budget: 5,316,364.13 UAH
➤ Clicks: 1,675,809
➤ Average cost per click: 3.29 UAH
➤ Total conversions: 532,882
➤ Average cost per conversion: 11.89 UAH
➤ Average conversion rate: 30.24%
➤ Total ad impressions: over 5.2 million
Conclusions and Key Achievements
➤ High conversion rate – over 30% in most campaigns
➤ Low customer acquisition cost – from 10.72 to 11.89 UAH
➤ Increased reach – over 5.2 million ad impressions
➤ Effective scaling – optimization allowed for over 532,882 conversions
This case demonstrates how the right targeting strategy, bid automation, and continuous optimization significantly reduced customer acquisition costs in a competitive financial niche.
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Case: Advertising on a complex topic for a credit broker
Contextual Advertising
Task:
Setting up and optimizing advertising campaigns for a credit broker operating in a highly competitive environment and complex financial services theme.
Duration of cooperation: 3 months.
…
Goals:
- Attracting potential clients (consultation requests).
- Increasing advertising efficiency through optimization of cost per click.
- Evaluation and adjustment of campaigns to achieve the best ratio between cost per click and conversion.
Campaign descriptions:
We launched several advertising campaigns with different goals and bidding strategies:
- Maximum efficiency campaigns to increase CTR.
- Search-oriented campaigns to attract clients based on search queries.
Strategies:
- Used the "Maximize Conversions" strategy to increase the conversion rate.
- Applied the "Target Cost per Conversion" strategy to optimize cost per click and conversions.
- Adjusted bids in real-time depending on changes in competition.
Results:
Over three months, we achieved a significant reduction in cost per click and an increase in conversion rate. The graph shows how CTR steadily increased (from 9% to 14%) while maintaining an acceptable cost per click (from 0.21 UAH to 6.93 UAH).
CTR: increased to 14% in individual campaigns.
Conversions: growth of 43% in the most effective campaigns.
Cost per conversion: optimized for better results with lower costs.
Conclusions:
Thanks to well-chosen strategies and bid optimization, we were able to reduce advertising costs while significantly increasing campaign efficiency. The advertising campaigns demonstrated consistently high results, even in a challenging competitive niche.
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The Monster High
Web Design
Design for the online store for the sale of doll Monster High
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School of Dance Smart
Web Design
Design of a website for a Smart Dance School
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Salon of Beauty Sofia
Web Design
Design of the beauty salon of Sofia
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The Internet Store Updated
Website Development
Creation of the Internet store of household equipment and electronics http://obnovi.com.ua/ "under key".
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Academy of Gracia
Web Design
Website Design for the Academy of Gracia
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Online shop for food delivery No. 1
Website Development
We have developed an online store based on cms Opencart for food delivery.
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Online store for the sale of building materials
Web Design
Design for the online store for the sale of building materials and electrical tools.
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Multimedia portal HIPHOP.in.UA
Website Development
The technical task:
Create a multimedia portal about rap and hip-hop. Integrate social buttons and make it possible to comment on unregistered users through authorization through social networks. Create and structure the required number of sections, set the administrative panel for the simplicity of several moderators at the same time.
The implementation:
… A unique design was created, the required number of sections, the templates of material placement (video, audio, articles) were developed and tested. Integrated social buttons, social comments, and a simple comment system for registered users. The forum was connected.
The result:
The customer and visitors of the blog are pleased.
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Video portals - Vurbane.com
Website Development
The technical task:
Create a video portal, rap and hip-hop music, the necessary possibilities:
- Users should be able to add video (with and without pre-modification)
The video must be removed by the administrator in one click.
… Video should be placed on popular video hosts, not on the web hosting.
Automatic selection of “the most viewed video”
- channel and user menu, with the ability to add the avatar, information about yourself, note the video (for viewing later), the ability to make your playlist.
The implementation:
A unique navigation and design was created.
A fully automated video portal, all videos are added by users, the video is added with pre-moderation. When adding a video from YouTube, the description and tags are drawn. Users received their full-functional channel, with the ability to create playlists and note their favorite videos.
The social media buttons, the commentary module were integrated.
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Website of the music group - kvarta.name
Website Development
The technical task:
Create a multimedia site for a music group, with the following requirements:
The ability to update and edit content quickly.
Photo gallery (not flash)
… Possibility of commenting
Support for video
- Integrate social buttons and social networks accounts (group participants).
The implementation:
The website was created within a week (5 working days). Requirements have been fully implemented:
Adding new material does not take more than 90 seconds.
- Photo gallery with convenient navigation and the ability to save the image with the right mouse button
- Comments are implemented using social media accounts(You can comment on the material being authorized at vk.com or facebook.com )
The site supports the code of all popular video hosts: youtube.com, r.ru, dailymotion.com, vimeo.com, video.yandex.ru, smotri.com, vk.com
- Added buttons leading to accounts
The result:
The customer is satisfied.
Activity
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Google ads
16 USD
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Set up display in Google
16 USD
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Need a top specialist in Meta Ads, advertising an event in Lisbon.
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Meta (Facebook/Instagram) Ad Account Unlocking Specialist
16 USD
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Pass the Google Ads advertiser verification
16 USD
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It is necessary to complete the advertiser verification in the Google Ads account.
16 USD
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Retargeting setup
23 USD
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Edit the advertisement
16 USD
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Change of the payer for Google Ads to an individual entrepreneur
23 USD
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Blocking Instagram ads
35 USD
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