Case: Agricultural and Packaging Equipment Google Ads
Case: Agricultural and Packaging Equipment
Google Ads · Ukrainian Market · July 2025 — May 2026
At the start of the collaboration, we received an advertising account with duplicate conversions, incorrect call tracking, and a broken product feed. A third of the products did not appear in the ads at all due to a technical error in the feed — and previous contractors did not notice this.
Sales through the cart on the website were not transmitted to the CRM with any tags. We conducted the integration ourselves — this provided end-to-end analytics across advertising campaigns: application statuses, lead quality, actual sales.
What we did:
— Eliminated technical errors in the feed and connected the full range of products to the ads
— Integrated the OpenCart website with the CRM system
— Set up correct call tracking through telephony
— Launched and optimized campaigns of types Search, Shopping, Performance Max
— At the current stage — transferring actual sales to the advertising cabinet
Results during the collaboration period:
Applications — 1,110
Cost per application — 459 UAH
Advertising investments — 511,000+ UAH
ROAS — 1,682%
Lead quality — ~90%
Types of campaigns: Search, Shopping, Performance Max
Integrations: Google Analytics, Google Tag Manager, Google Merchant Center, SalesDrive CRM, Binotel
Google Ads · Ukrainian Market · July 2025 — May 2026
At the start of the collaboration, we received an advertising account with duplicate conversions, incorrect call tracking, and a broken product feed. A third of the products did not appear in the ads at all due to a technical error in the feed — and previous contractors did not notice this.
Sales through the cart on the website were not transmitted to the CRM with any tags. We conducted the integration ourselves — this provided end-to-end analytics across advertising campaigns: application statuses, lead quality, actual sales.
What we did:
— Eliminated technical errors in the feed and connected the full range of products to the ads
— Integrated the OpenCart website with the CRM system
— Set up correct call tracking through telephony
— Launched and optimized campaigns of types Search, Shopping, Performance Max
— At the current stage — transferring actual sales to the advertising cabinet
Results during the collaboration period:
Applications — 1,110
Cost per application — 459 UAH
Advertising investments — 511,000+ UAH
ROAS — 1,682%
Lead quality — ~90%
Types of campaigns: Search, Shopping, Performance Max
Integrations: Google Analytics, Google Tag Manager, Google Merchant Center, SalesDrive CRM, Binotel
Kyiv 
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