Google Ads Case. Solar Power Plants (SPP)
Case: Google Ads — Online Store for Solar Equipment
Niche: Solar Energy and Electrical Engineering. Directions: Lead generation (installation of solar power plants) + e-commerce (inverters, batteries, low-voltage products). Duration of cooperation: 1 year (and ongoing).
In 300 days, we received 6,890 targeted leads at ₴369 per lead with a total budget of over ₴2,540,000. Lead quality — 85%+.
The project came from a well-known agency. From day one, we identified incorrect tracking with numerous duplicates and fake applications, Performance Max campaigns without logical structure, and a complete lack of analytics and connection to the CRM system.
The first step was to establish basic tracking: we removed duplicates, filtered out fakes, and provided a reliable foundation for decision-making. Next, we built end-to-end analytics — connecting the CRM with all advertising channels (Google Ads, Facebook, TikTok), which allowed us to see the effectiveness of each campaign, lead quality by sources, and manager performance in a single dashboard.
We implemented reverse integration CRM → Google Ads: we separately transmit quality and super-quality leads, as well as the B2B segment as a priority signal for algorithm training. Previously, the system did not distinguish between B2B and B2C — after integration, the advertising learns on the right audiences.
All types of campaigns are involved: search (hot demand), Shopping (e-commerce sales), Performance Max (automation), Demand Gen (creating demand), YouTube (top of the funnel).
Optimization based on quality signals, not on duplicates and fakes — that’s what delivers results. A year together, and the metrics continue to improve.
Niche: Solar Energy and Electrical Engineering. Directions: Lead generation (installation of solar power plants) + e-commerce (inverters, batteries, low-voltage products). Duration of cooperation: 1 year (and ongoing).
In 300 days, we received 6,890 targeted leads at ₴369 per lead with a total budget of over ₴2,540,000. Lead quality — 85%+.
The project came from a well-known agency. From day one, we identified incorrect tracking with numerous duplicates and fake applications, Performance Max campaigns without logical structure, and a complete lack of analytics and connection to the CRM system.
The first step was to establish basic tracking: we removed duplicates, filtered out fakes, and provided a reliable foundation for decision-making. Next, we built end-to-end analytics — connecting the CRM with all advertising channels (Google Ads, Facebook, TikTok), which allowed us to see the effectiveness of each campaign, lead quality by sources, and manager performance in a single dashboard.
We implemented reverse integration CRM → Google Ads: we separately transmit quality and super-quality leads, as well as the B2B segment as a priority signal for algorithm training. Previously, the system did not distinguish between B2B and B2C — after integration, the advertising learns on the right audiences.
All types of campaigns are involved: search (hot demand), Shopping (e-commerce sales), Performance Max (automation), Demand Gen (creating demand), YouTube (top of the funnel).
Optimization based on quality signals, not on duplicates and fakes — that’s what delivers results. A year together, and the metrics continue to improve.
Kyiv 
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