Case: Attracting customers for the laser epilation salon

In this case I’ll tell you how I adjusted the advertising for the laser epilation salon.The tasks that the customer has made
Attract customers to the salon for laser epilation services
Preparation
1 .Offer
In the course of the work, several offers were used:
Discount on the epilation of the whole body (for the first visit)
Discount on the epilation of 2 zones (for first visit)
45% discount on laser epilation, for any area
Also, the offers were further elaborated not only for the first visit, but for the entire course.The 2ndSelection of the purpose of the advertising campaign
Conversions (on a ticket)
Generation of Leaders
2.1 The Roof
Since the site was in development, it was initially proposed to protest two guns:
Quiz and Lead-Form
3 .Setup of advertising campaign
3.1 Segmentation of the audience
Detailed Targeting
The interests:
Direct interests (laser epilation, epilation, shugaring)
Cosmetic Interests (Salon of Beauty, Beauty, Cosmetology)
Cold audience (without interests)
Look-alike audiences
1 to 3 percent
3 – 7%
7 to 10 percent
Auditorium of retarget
and 4.Results
The lost:
1801,27 $
received by:
309 applications at the price of $5.83
Conversion from the application to the record ≈70-75% (this indicator changed depending on the month)