Case of contextual advertising for Laser Tag

The client approached me with contextual advertising. Prior to this, the advertising campaign was entirely managed by him and had quite good results, but recently, competition and bidding prices forced us to find a way out of the situation.

We started with a regular audit of the advertising campaign, where we immediately noticed a huge problem - 50% of the client's budget was, to put it mildly, not being used as intended and had been the case for several years.

My main tasks:

- Fix errors in the advertising campaign.
- Optimize the existing campaign, set goals in analytics, and collect audiences for future remarketing.
- Rebuild the semantic core to update keywords, using ChatGPT.
- Work on website conversion to improve performance.

What were the results?

Leads: 60 through the form + 18 calls.
Average lead price: confidential.
Website conversion rate: increased from 0.3% to 1.8%.
Advertising expenses: 20,000 UAH.

What do I plan to do next month?

Next month, we have ambitious plans to launch and scale a search advertising campaign. Achieve Google Premier Partner status + remarketing. Launch YouTube promotion, and of course, optimize all of this to achieve the desired cost per lead.

The client was satisfied right from the start when, with a minor adjustment to the correct geo-targeting, we increased the metrics by 1.5 times.

Our goal is for him to work with us for many years, so we plan to implement even more cool features and improvements.