Case: contextual advertising for a travel agency

Overview Niche: travel agency (Estonia) Channel: Google Ads Goal: generate qualified inquiries for travel packages. I focused on localized targeting by keywords and high-conversion landing pages, achieving a significant conversion rate of 22.12% through continuous bid optimization.

Results (30 days):
• Spend: 360.37 euros
• Conversions: 679.80
• Average cost per click: 0.12 euros
• Cost per conversion: 0.53 euros
• Conversion rate: 22.12%
• Clicks: 3073

Key takeaway Exceptional ROI achieved through dominance in the Estonian market for low-cost, highly-targeted niche search queries.