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Google Ads Specialist for eCommerce & Lead Generation | Scalable ROAS
I help businesses not just run ads, but make money from them.
In short — I turn Google Ads into a predictable sales channel:
no more “spent budget and don’t know why it failed”, only clear numbers and control.
I work with eCommerce and lead generation. The focus is profit, not clicks.
What you get
— A system that drives real sales, not just traffic
— Clear control over ROAS, CPA, and performance
— A structured, clean account setup — no chaos
— Data you can rely on, not guesswork
Services
Google Ads (eCommerce & Lead Gen):
— Performance Max and Google Shopping (setup and scaling)
— Search campaigns targeting high-intent queries
— Demand Gen, Display, YouTube
— Remarketing to bring users back and convert
Analytics & tracking:
— Google Analytics 4 and Google Tag Manager setup
— Conversion tracking (purchases, leads, calls)
— Data accuracy validation
Optimization & audits:
— Google Ads account audits with clear growth points
— Campaign restructuring
— Bid, feed, and ad optimization
eCommerce:
— Google Merchant Center management
— Product feed optimization
— Improving Shopping and Performance Max performance
Core skills
Google Ads • Google Shopping • Performance Max
Google Analytics 4 • Google Tag Manager
Merchant Center • Оптимізація фідів
Семантика та наміри користувачів
Стратегії ставок • Ремаркетинг
Аналіз та масштабування кампаній
Experience
— 2.9+ years in Google Ads
— 80+ projects in eCommerce and lead generation
Platforms:
OpenCart • Prom • Horoshop • Shopify • WooCommerce • самописні рішення •Shop-express •Tilda
What I do in practice:
— Turn unprofitable campaigns into controlled ROAS
— Find growth opportunities where “everything was already tested”
— Build systems that scale instead of needing constant rebuilds
How I work
I don’t run ads blindly.
Before launch:
— I analyze margins, average order value, and unit economics
— Evaluate channel potential
— Build a campaign structure aligned with your business
After that — it’s all about data, testing, and scaling.
Want results, not just ads?
Send me a message.
I’ll review your account or task and tell you directly where you’re losing money and where the growth is.
Skills and abilities
Promotion
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Contextual Advertising
from 18 USD for hour
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Lead Generation & Sales
from 18 USD for hour
Portfolio
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Case: contextual advertising for an online coffee shop
Online Stores & E-commerceProject Overview
Niche: Online coffee shop
Platform: Google Ads
Focus: Scaling profitably
…
What I did
Created a scalable Google Ads structure focused on cost per conversion.
Optimized campaigns for repeat purchases.
Gradually increased budgets while monitoring CPA and ROAS.
Focused on cost-based bidding strategies.
Results
Ad spend: ~1.26 million UAH.
Revenue: ~25.14 million UAH.
ROAS: ~2000%
Conversions: 18,768
CPA: 67 UAH.
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Case: contextual advertising of children's products
Online Stores & E-commerceProject Overview
Niche: toys, children's clothing, and baby products
Platform: Google Ads
Focus: profitable scaling
…
What I did
Created a scalable Google Ads structure focused on cost per conversion.
Optimized campaigns by product categories.
Scaled budgets while monitoring CPA.
Focused on growth oriented towards ROAS.
Results
Ad spend: ~387,000 UAH.
Revenue: ~3.84 million UAH.
ROAS: ~990%
Conversions: 4900+
CPA: ~79 UAH.
Key takeaway
Even in competitive children's niches, Google Ads can provide scalable growth with high profitability if optimized correctly.
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Case: contextual advertising of beauty and health products
Online Stores & E-commerceProject Overview
Niche: Beauty and Health Industry
Business Type: Wholesale and Retail E-commerce
Brand: VSB.STORE
… Platform: Google Ads
Scaling Google Ads for a wholesale and retail store of beauty and health products. Creating a value-oriented campaign structure for B2B and B2C audiences and gradually increasing budgets while monitoring profitability.
Results
• Advertising Spend: ~1.56 million UAH.
• Revenue: ~20.6 million UAH.
• ROAS: 1329%
• 9300+ conversions
• CPA: ~166 UAH.
Key Takeaway
High results achieved through a value-oriented approach and controlled scaling.
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Case: contextual advertising for a mini-supermarket
Online Stores & E-commerceProject Overview
Niche: Online Supermarket
Platform: Google Ads
Focus: Revenue Growth with Controlled Profitability
…
The task was to increase the volume of online sales for the supermarket with a wide range of products, while maintaining ROAS at a profitable level and controlling CPA in a highly competitive niche.
Results:
• Advertising Spend: ~1.87 million UAH.
• Revenue: ~15.9 million UAH.
• ROAS: 851%
• 8,200+ conversions
• CPA: ~226 UAH.
Conclusion:
It has been proven that Google Ads can be profitable even for supermarket e-commerce.
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Case: contextual advertising of streetwear for youth
Online Stores & E-commerceProject Overview
Niche: street style / youth fashion
Business Type: e-commerce
Target Audience: youth
… Advertising Channel: Google Ads
Type of Collaboration: ongoing management and scaling
Management and scaling of Google Ads for a youth streetwear brand in e-commerce. Focus on value-based optimization, category performance analysis, and budget allocation to high ROAS products while reducing inefficient segments.
Results:
• Advertising Spend: ~730,000 UAH
• Revenue: ~11.0 million UAH
• ROAS: 1508%
• 6200+ conversions
• CPA: ~117 UAH
Key Takeaway
Significant growth and profitability achieved in a competitive fashion niche.
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Case: contextual advertising for a premium children's clothing manufacturer
Online Stores & E-commerceProject Overview
Niche: Premium children's clothing manufacturer.
Business Type: E-commerce (brand).
Audience: Parents.
… Platform: Google Ads.
What Has Been Done
Optimized and scaled Google Ads with a cost-focused structure. Worked on product categories, redistributed budgets, and monitored CPA while increasing sales volume.
Results
• Advertising Spend: ~183,000 UAH.
• Revenue: ~1.54 million UAH.
• ROAS: 842%
• 1800+ conversions
• CPA: ~100 UAH.
Conclusions
Achieved stable, profitable growth for the children's clothing brand.
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Case: contextual advertising for the service and repair of boilers
Lead Generation & SalesProject Overview
Niche: Boiler Maintenance and Repair
Business Type: Local Service Business
Advertising Channel: Google Ads
… Management of Google Ads for a boiler maintenance company with a focus on form submissions as the primary conversion. The campaign structure has been restructured, transitioned to high-intent keywords, optimized ads, bids, and removed low-quality traffic.
Results (30 days):
• Advertising Spend: ~33,900 UAH.
• Leads (form submissions): 150
• Average Cost Per Click: ~15.5 UAH.
• Cost Per Conversion: ~226 UAH.
• Click-Through Rate: ~18.7%
Key Takeaway
A predictable and scalable flow of qualified service inquiries has been ensured in the competitive local repair niche.
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Case: contextual advertising for children's clothing and footwear
Online Stores & E-commerceOverview Niche: children's clothing and footwear Channel: Google Ads Goal: expand sales while maintaining profitability. I restructured the account, optimized the product feed, and refined bidding strategies to target highly interested buyers.
Results (31 days):
• Spend: $6313
… • Conversions: 1833
• Revenue: $33,615
• ROAS: 5.32
• CPC: $0.13
• CPA: $3.44
Key takeaway Achieved 532% ROAS through a combination of high-volume ad campaigns with precise audience targeting.
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Case: contextual advertising for security services
Lead Generation & SalesOverview Niche: physical and corporate security
Channel: Google Ads
Goal: generate high-quality leads for B2B and B2C segments.
… I restructured the campaigns to focus on high-intent keywords and optimized bids to reduce acquisition costs in a competitive niche.
Results (30 days):
• Spend: 87,691 UAH.
• Leads (conversions): 496.5
• Average cost per click: 9.33 UAH.
• Cost per conversion: 176.59 UAH.
• CTR: ~1.04%
• Clicks: 9,394
Key takeaway Developed a stable flow of qualified inquiries by segmenting traffic for private property and business security needs.
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Case: advertisement for the rental of individual proxy servers
Lead Generation & SalesOverview Niche: rental of individual proxy servers (SaaS/IT) Channel: Google Ads Goal: generating a large number of leads and sales for the proxy server provider. Focus on reaching global demand by optimizing for low-cost traffic with high engagement and scaling successful ad groups.
Results (31 days):
• Spend: $22,912
… • Conversions: 16,688
• Average cost per click: $0.20
• Cost per conversion: $1.37
• Conversion rate: 10.03%
• Clicks: 114,557
Key takeaway Used high-volume, low-cost per click keywords, as well as automated bidding, to achieve significant scale while maintaining high cost-effectiveness in acquisition.
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Case: contextual advertising for a travel agency
Lead Generation & SalesOverview Niche: travel agency (Estonia) Channel: Google Ads Goal: generate qualified inquiries for travel packages. I focused on localized targeting by keywords and high-conversion landing pages, achieving a significant conversion rate of 22.12% through continuous bid optimization.
Results (30 days):
• Spend: 360.37 euros
… • Conversions: 679.80
• Average cost per click: 0.12 euros
• Cost per conversion: 0.53 euros
• Conversion rate: 22.12%
• Clicks: 3073
Key takeaway Exceptional ROI achieved through dominance in the Estonian market for low-cost, highly-targeted niche search queries.
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