Audit and restart of Google Shopping (Performance Max) after a pause

Hello, Yevhenii! I have successful experience working with product advertising (Google Shopping, Performance Max) and Google Merchant Center, so I understand well how to quickly return profitability to campaigns, especially in such a hot seasonal niche.
Since the advertising was stopped due to low ROI/ROAS, the algorithms will need a proper restart. Here is my step-by-step plan:
1. Express audit of analytics and the account: I will check the accuracy of conversion tracking (Purchase) in GA4, so the system optimizes for actual profit rather than empty clicks.
2. Working with the feed in Merchant Center: Since the focus is on seasonal products from pests, I will optimize the titles and descriptions of the products by adding targeted keywords. I will check the feed for errors or blocks to ensure all positions pass Google moderation instantly.
3. Restarting Performance Max: I will create new, precise audience signals (especially based on customer lists, if available) and launch the campaign with proper bid management to achieve the necessary profitability.
I take into account the time for moderation and testing of Google algorithms, so I propose realistic deadlines without artificial delays. I am ready to do an initial review of the account. Message me privately!

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Good day, Yevhenii.
I will start with the audit of the campaigns and analytics.
I will reconfigure Performance Max.
I will optimize the campaigns.
I have 2 years of experience with Performance Max and product advertising (Google Shopping).

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Good day! I have experience working with e-commerce projects and product advertising on Google Shopping / Performance Max. I work not only as a PPC specialist but also look at the task more broadly - through the lens of business economics and advertising return on investment.

What will be included in the audit:
- analysis of previous advertising results;
- checking Google Analytics and GTM settings;
- checking Merchant Center - whether all products are included, and if there are two versions of the site, whether the Russian and Ukrainian versions are displayed correctly;
- analysis of product group structure and demand for seasonal categories;
- recommendations for launching and optimizing Performance Max.

… In addition to the technical audit and relaunching of advertising, we will calculate the optimal cost per conversion for your business, and from there we will build the strategy, bids, and retrain advertising campaigns for the desired ROAS.

I work in a team with a verified Google Ads specialist, so we can cover the entire cycle of work: from auditing and correcting the feed to launching and further optimization.

Please send the link to the website privately.

I look forward to collaborating!

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Hello.

I have significant practical experience in setting up, managing, and optimizing advertising campaigns in Google Ads, as well as working with Google Merchant Center. I have worked on projects in various fields - from local businesses to online stores, helping clients achieve specific marketing and business goals.

Currently, I am professionally engaged in contextual advertising and continuously support the promotion of a digital printing company, where I am responsible for marketing. By implementing an effective advertising strategy, we have achieved the following results:

• more than double the targeted traffic;
• a 28% increase in average order value;
• an 18% increase in the company's total turnover compared to the same period last year.
…
Achieving these metrics was possible not only due to the gradual scaling of the advertising budget for search campaigns but also through the launch of Performance Max campaigns for the most profitable business areas, as well as effective setup and development of Google Merchant Center and shopping campaigns.

After optimizing advertising campaigns and reallocating the budget among channels, we managed to ensure a stable ROI from turnover at around 75%.

I would be happy to share more details about the implemented cases, my approach to work, and opportunities for developing your project.

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