Yuliia Rabey
Offer Yuliia work on your next project.
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Offer work 
Lvov,
Ukraine
14 hours 28 minutes back
available for hire
9 Safes completed
6 months 18 days back
8 clients
3 proposals made
age 39 years
on the service 6 years
Rating
Language proficiency level
English: upper-intermediate
Skills and abilities
Programming
Services
- Online Stores & E-commerce
- Tuition
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Website Maintenance
from 334 USD for month
Promotion
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Contextual Advertising
from 200 USD for month
- Lead Generation & Sales
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Marketing Research
from 334 USD for project
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Search Engine Optimization (SEO)
from 445 USD for month
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Website SEO Audit
from 200 USD for project
Outsourcing & consulting
Portfolio
- All works 9
- Web Design 1
- Website Maintenance 1
- Online Stores & E-commerce 2
- Website Development 2
- Lead Generation & Sales 3
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401 USD CRO optimization of the online store - audit and implementation of changes
Web Design
1. Challenge
The client reached out with a request to promote a specific product that is difficult to sell "head-on" through cold traffic. Previous attempts to launch advertising on social media did not yield stable results. The main question was what is more effective: creating a separate landing page for the specific product or optimizing the current online store.
2. Audit
… We conducted a Funnel Drop-off Analysis and analyzed user behavior on the site. The data showed that the main losses occur even BEFORE adding the product to the cart.
3. Insights and UX Issues
Despite a sufficient number of product views, users did not reach the decision-making stage for purchase. The focus of the analysis shifted to the product card. We found that:
- key information about the product was hidden in a long text description;
- users had to scroll through up to 6 screens in the mobile version to get all the important information;
- product variations were only located at the bottom of the page;
- the page explained the product but did not help users make a quick purchase decision.
4. Optimization Strategy
After analyzing user behavior, we determined that the main problem lies in the product familiarization and purchase decision-making stage. On the other hand, analysis of statistics in Serpstat showed a high frequency of queries in Google for this product. Therefore, it is more appropriate to "catch" hot buyers through shopping ad campaigns in Google and then retarget them on social media. Thus, instead of creating a separate landing page, it was decided to focus on optimizing the current site and product cards. The main strategy:
- shorten the user's path to key information
- simplify the perception of a complex product
- adapt product cards for Google Shopping
- improve navigation and catalog structure
5. Implemented Changes
Change in card structure
Long text descriptions were moved to collapsible blocks (accordion sections) to reduce cognitive load and focus the user's attention on the key advantages of the product.
Infographics
Long text descriptions were replaced with infographics that quickly explain the key advantages of the product and its operation principle.
Banner with examples of infographics
3) Change in product variation logic:
different types of products were separated into individual pages
interlinking was added through variations and "Similar Products" blocks
Screens from BEFORE (variations at the bottom) - After (variations by color and related products)
4) Optimization of SEO structure of pages
moved the product from a deep subcategory to one of the main categories of the site
prepared new titles, descriptions, and meta descriptions for Google Shopping
6. Result
In the first month after launching advertising on the updated product cards, we saw a significant improvement in micro-conversions.
Banner / visual No. 8
Results:
Product View → Add to Cart:
7% → 24%
Overall Website Conversion Rate:
0.96% → 1.56%
Reduction in drop-off at the decision-making stage
Final Conclusion
This project showed that CRO optimization is much more than working with heatmaps or changing the interface. To increase the conversion of a complex product, we combined behavioral analytics, UX optimization, SEO structure, and traffic acquisition strategy into one system. We focused not only on UI changes but also:
- identified the most effective traffic acquisition channels,
- adapted product cards for Google Shopping,
- improved category structure and SEO,
- simplified the decision-making process for the user,
- optimized content presentation based on real audience behavior.
This approach allowed us not only to increase micro-conversions but also to improve the overall effectiveness of advertising traffic and site conversion.
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223 USD Google Shopping for an online store of car accessories
Website Maintenance
The client approached us at the beginning of 2022 with a request to launch the promotion of an online auto parts store from scratch. We are still working together, as the project demonstrates stable sales growth.
Advertising campaigns are constantly being optimized. Over the past year, the client has regularly increased the advertising budget, as there is a strategic task to scale sales and increase turnover.
… The average ROAS depends on seasonality but is approximately around 1200%. The cost of orders varies from 150 to 400 UAH depending on the product group.
Importantly, we evaluate effectiveness not only based on Google Analytics reports. We have full access to the client's CRM, so we analyze actual sales and understand that turnover does not always equal profit.
Based on this data, we:
- identify the most profitable product groups
- enhance them in advertising campaigns
- take seasonality of demand into account when distributing the budget.
In addition to working with advertising, we also assist the client with technical issues related to scaling sales:
- supported the store's entry into Rozetka;
- helped set up product uploads to Prom when the client began expanding the assortment through dropshipping from the supplier;
- administer the CRM (Sales Drive).
What we tested but did not scale: we set up retargeting on social networks. However, the cost per lead in this channel turned out to be less profitable than through Google Shopping, so the main focus remains on this sales source.
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2000 USD Comprehensive promotion of financial literacy courses
Lead Generation & Sales
What has been done by my team:
- Creation of a multi-page website on WordPress;
- Management of social media;
- Configuration and technical support of LMS (custom settings for the Memberlux platform);
… - Setup of chat-bot and e-mail newsletters (creation of chains, audience segmentation, creation of texts and creatives, analytics)
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4000 USD Development of an online store on OpenCart
Online Stores & E-commerce
What has been done by my team:
- development of an online store on the OpenCart platform
- synchronization of the site with 1C
- site administration
… - SEO optimization - internal site optimization, writing articles for the blog, copywriting for link purchasing, link purchasing
- setup and ongoing optimization of Google Shopping
- managing Instagram
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3000 USD Development of an online store on OpenCart | Niche of automotive accessories
Online Stores & E-commerce
Task:
create a convenient, modern online store for branded car accessories.
The site must be SEO-optimized and ready for Google Shopping setup
… Solution:
- We chose the OpenCart platform, as it is the most optimal option for online stores.
- We analyzed competitors' websites. We studied the main product categories of our client in detail to build a convenient filter structure and navigation on the site
- Based on this, the designer created a prototype in Figma
- After agreeing on the visuals, we started development
Result:
The site has been successfully operating for three years. We continued our collaboration on promotion and advertising setup.
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1500 USD Development of a business card website for a local auto service.
Lead Generation & Sales
The company "5 Transmission" approached us with a desire to expand its client base by presenting the business online. Before the collaboration began in 2023, the company had no website or social media presence; information about services was spread through word of mouth, which is very popular in this niche.
What my team accomplished:
1) Brand book, naming
… We created a stylish and recognizable visual identity that emphasizes professionalism and quality of work: logo, branding.
2) Website on WordPress (Elementor)
- We created an intuitive design, optimized for mobile devices.
- The entire process of ordering remote transmission repair is described clearly and understandably.
- Detailed information about services, prices, guarantees, and company advantages.
3) SMM: Instagram
- Content creation and page filling.
- Shooting case studies, customer reviews, demonstrating the repair process.
- Increasing audience engagement and attracting new clients.
4) SEO optimization
- We performed basic SEO optimization of the website; priority queries were very narrow and low-frequency. Since the competition is relatively low, we managed to reach Top-1 in impressions for priority queries within the first few months.
5) Google Ads
Initially, we set up traditional search advertising for priority queries. Since the queries were very narrow, the cost per click was 8-9 UAH. After a month, we decided to launch a Display Network campaign targeting a specialized portal audience, which provided greater reach and a cost of 4.95 UAH per click.
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2800 USD Creation of a website for a foreign language school (WordPress)
Website Development
Our work on this project:
1) Rebranding and logo update
We developed a logo, color palette, and visual materials that create a unified brand style.
2) Website
… We developed a user-friendly website that became the main platform for signing up for courses and presenting the entire range of services offered by the school: foreign language learning, language club, social mission.
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2500 USD Launching a course from scratch (website, promotion, LMS)
Lead Generation & Sales
What has been done:
- Development of a marketing strategy for the course launch
- Branding. Creation of a brand board, the style of which was used in the design of creatives for social media and the website.
- Created expert blogs from scratch on Instagram, Facebook, YouTube channel, gathered a community of entrepreneurs on Telegram.
… - Development of a landing page for course sales (WordPress)
- Technical support for the launch. Configuration and administration of the Kwiga learning platform.
Results after 3 months:
- Launch of the first course cohort, which paid off 100%
- Planning of the next course launches for January
- Analysis of in-depth interviews, requests from the target audience, and based on this - formation of a strategy for expanding the line of mini-products.
- Increase in consultation requests from entrepreneurs.
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1200 USD Creation of a landing page for a recruitment agency (WordPress)
Website Development
What has been done by my team:
- Developed a comprehensive marketing strategy for promoting the company's new service;
- Created a brand book;
- Developed a custom website on the WordPress platform
… - Created pages for presenting the company on social media (Instagram and LinkedIn)
Reviews and compliments on completed projects 9
6 December 2025
16 USD
Website support on WordPress
Quality
Professionalism
Cost
Contactability
Deadlines
It is very pleasant to collaborate! Yulia did everything at a high level - starting from clarifying the request and ending with a well-prepared presentation with detailed work, comments, recommendations, etc. I will continue to collaborate!
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Everything went well. Yulia approached the matter very analytically; she conducted an analysis beforehand, suggested directions for changes, and after agreement, set everything up technically, including texts and logic. I recommend her as a specialist.
18 September 2025
22 USD
Niche audit
Quality
Professionalism
Cost
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the project was completed successfully.
Aleksandr Wird
| Personal | Response review
22 July 2025
45 USD
Filling out KWIGA
Quality
Professionalism
Cost
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Deadlines
Thank you very much for the prompt communication, everything was completed on time, and Yulia is always in touch
Danilo Zhigulsky
| Personal | Response review
8 July 2025
33 USD
Authorization of KWIGA and course content on the platform
Quality
Professionalism
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Thank you for always being in touch
27 May 2025
11 USD
User interview (interview with potential target audience)
Quality
Professionalism
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Deadlines
Great job! I recommend the freelancer!
Quality
Professionalism
Cost
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Deadlines
All good. Thank you for the consultation
19 March 2025
22 USD
Evaluation, analysis of the project for the redesign of the professional association's website
Quality
Professionalism
Cost
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Everything is of high quality, well done, and documented.
Sergiy K.
| Personal | Response review
18 December 2024
40 USD
Landing audit, course sales
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the work! Everything is done very professionally, 2 calls of 30 minutes each + a clear presentation with screenshots and comments on what and how to change. They also suggested text options.
I recommend!
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Audit and restart of Google Shopping (Performance Max) after a pause
67 USD
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E-commerce Marketing Manager / Internet Marketer
45 USD
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Business card website for Auto Service
601 USD
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Marketer for the page of a psychotherapy center
20 USD
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Optimization and reduction of Google Ads cost per click for furniture cleaning (Spain, Catalonia)
134 USD
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CRO/UX audit of the website (focus on lead generation)
401 USD
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Merchant Centre
89 USD
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Launching Google Ads from scratch
267 USD
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Development of a mobile landing page with SendPulse integration and the logic of two Telegram bots
356 USD
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Audit of the design of the auto parts store
267 USD
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