Budget: 200 PLN Deadline: 1 day
Hello. I have experience working with complex service B2C and B2B projects, particularly with medical clinics, cosmetic brands, and psychotherapists. Therefore, I understand the specifics of such niches well: it is not enough to simply "describe the services nicely." It is important to build trust correctly, alleviate user anxiety, explain the value of reaching out, and make the path to booking as clear as possible.
During the consultation, I can analyze:
- the current page structure: the logic of blocks, the sequence of presentation, unnecessary or missing sections;
- the user journey to booking: where a person might "get lost," where to strengthen the CTA, how to better lead to the inquiry;
- internal linking between services, specialists, articles, and trust pages;
- communication: whether it is clearly explained who exactly the center helps, with what requests, in what format, and why they should reach out to you specifically;
- basic SEO recommendations: page structure, headings, semantic logic, content clusters;
- recommendations for the copywriter: which pages/blocks/texts should be created or revised.
I can also review the prepared description of the target audience and help refine it not just as "customer portraits," but as real inquiry scenarios: what pain the person comes with, what holds them back, what information they seek before booking, and what should convince them to take the first step.
For the first stage, 2-3 hours of consultation may indeed be sufficient. I would suggest the following format:
1) I will preliminarily review the website and your description of the target audience.
2) During the consultation, we will go through the structure, communication, SEO logic, and conversion points.
3) After that, you will receive a short list of priority recommendations: what to change immediately, what to improve in the content, and what tasks to assign to the copywriter/developer.
I can be useful as a marketer who looks not only at the "beautiful website" but also at whether the user understands where they have landed, whether trust is established, and whether there are enough reasons to leave a request or book a consultation.