Development of a content strategy for a new online store of children's brands

Budget: 500 EUR Deadline: 30 days

Good day!

👋I present a small team with our own production department, through which we close the content strategy for your brand.

We know how to increase profit through content. Boost engagement and promote you organically.
🤩Results of my clients:
Computer store (VERSUM) – increased ER from 5.7% to 8.9%
Military equipment store (Tactic) – increased ER threefold in 1 month.

In the past year, we have packaged and launched over 15 new businesses on Instagram.
We shoot content with location scouting, actors, and professional equipment.

📞I suggest we get straight to business and discuss specific actions to achieve results in your project.

I will be waiting for your message!) Expand

Budget: 1500 EUR Deadline: 5 days

😀 Hello! I have experience in creating comprehensive content strategies, Tone of Voice, and scripts for brands, effectively integrating AI models for market analysis and creativity.

🛠 How I will do it:
1. I will develop the concept of a premium brand, establish a clear Tone of Voice and character without tying it to a personal blog.
2. I will create a structure of categories and a detailed content plan for 2–3 months with post topics and ideas/scripts for Reels and Stories.
3. I will select a visual guide and mood board with references (composition, atmosphere, colors) that can be easily scaled in the future.

🎥 Portfolio: Freelancehunt

I would be happy to discuss the details of your project in private messages!

Budget: 500 EUR Deadline: 30 days

Good day!

Are you looking for a specialist who will take on SMM and truly deliver results?

A brief about me:

✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I understand well how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
✅ I work without delays and the "let's try and see" format

Portfolio and reviews:
🔗 Freelancehunt

I suggest we discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile. Expand

Budget: 500 EUR Deadline: 30 days

Hello, Yulia)
I am interested in your project and would be happy to work on it. I have experience in promoting children's brands (European and US markets). I suggest we discuss in more detail.

My portfolio: Behance

Budget: 500 EUR Deadline: 30 days

Hello! 👋
I am ready to connect with you to promote your business. I am confident that collaborating with me will be fruitful, profitable, and effective. 💼🚀
I am a marketer with over 10 years of experience, helping businesses turn social media and advertising into a stable flow of inquiries and sales. 📈
Why my method is effective:
1. First, I define the goals of the business's presence on social media.
2. I provide a clear vision for the project's development.
3. I conduct an analysis of the project and its metrics, determine the starting point, and make forecasts based on numbers. I work with KPIs.
4. At the start, I synchronize with the client regarding the project's real possibilities and expected results.
5. You receive a comprehensive solution that will definitely help grow your business. 🚀

How I promote pages:
1. I define goals and analyze the advertising account.
2. I analyze the target audience and content.
3. I develop a content plan for the month, create the account's style, take photos/images, and write texts.
4. I set up mass following, mass liking, select tags, and launch targeted advertising.
5. I launch targeted advertising and reach the maximum number of the target audience. 🎯

I have a good understanding of Media Buying (working with targeted advertising and traffic purchasing):
5.1 I know which creatives work most effectively.
5.2 I clearly segment the audience and work only with target segments.
5.3 I work excellently with cold, warm audiences, and customer databases.
5.4 My advertising strategies always yield maximum results. 💪
I work with Facebook Business Manager.
I analyze results, collect statistics, and summarize. 📊
By working with me, you receive not just services, but business solutions for the development of your business, startup, or idea.
I would be happy to become your reliable partner and consultant. 🤝 Expand

Budget: 400 EUR Deadline: 15 days

Hello!
I have over 7 years of experience in marketing.
I will help you develop the concept, positioning, tone of voice, communication style, content categories, content plan, and recommendations for visual presentation, so that after the launch, the brand has clear and consistent communication that is easy to scale and hand over to an SMM specialist.
I would be happy to join the launch and help create a strong brand from the very beginning.

Budget: 40 EUR Deadline: 7 days

Good day!

I understand the task: a content strategy is needed for a new online store for children's products.

I have experience in creating content strategies for online stores — content structure, Reels, Stories, posts, and promotion plans.

I am ready to create a basic strategy with a minimal budget.

I will send examples of my work after your personal message.

I would be happy to discuss the details and start working quickly. Expand

Budget: 439 EUR Deadline: 14 days

Hello, Yulia!
I have reviewed your task regarding the development of a strategy for a new children's brand store. You have very accurately identified the key need: you need not just a performer to fill the feed, but a deep and autonomous content system. As a brand manager, I specialize in creating strong commercial brands with their own ecosystem, completely separate from the founder's personal blog.
The result of our collaboration: you will receive a comprehensive strategic foundation. This will be a ready-to-use working tool that will combine Tone of Voice, visual atmosphere, categorization, and a detailed content plan for the first months. With such a base, you or your future SMM specialist will be able to communicate confidently, maintaining a stable premium level.
I have relevant experience in developing marketing and brand strategies, so I understand perfectly how content should work to attract an audience and drive sales. I provide a full quality guarantee for my work: the created concept will be absolutely viable and ready for immediate implementation.
I suggest we discuss the nature of the future character and your vision for the project in private messages. Please write to me so we can agree on all the details and start working.

Budget: 280 EUR Deadline: 7 days

Hello, Yulia✨
I propose to collaborate with me, as I have experience working with more than 10 niches. I will help build your store brand without your face (similar example from another niche: https://www.instagram.com/koreanbeauty.corner?igsh=emx0bzZ0NGw4dmZw). I also worked for several years in the field of selling children's toys and items, so I know about this niche not just from pictures.
If you're interested, let's communicate and I can complete a small test task or just tell you about the main vision of your brand) And if everything suits you, we can start working)
We will choose a deadline and format that are comfortable for you😊

Budget: 200 EUR Deadline: 30 days

I can help with:
• analyzing the brand concept and its positioning;
• forming the tone of voice and communication style;
• developing a content strategy that will work for the long-term growth of the brand;
• identifying key topics for Instagram;
• creating a content plan for the first 2–3 months;
• suggesting ideas for posts, Reels, and Stories with a focus on audience engagement;
• helping to create the character and voice of the brand persona so that communication is lively, consistent, and recognizable;
• providing recommendations for visual style: references, colors, composition, and overall atmosphere.

I have experience in marketing, creating content strategies, working with brands, and promoting on social media. I always start with an analysis of the target audience, competitors, and brand values to ensure that the content not only looks good but also works for recognition and sales.

I would be happy to discuss your concept, learn more about the brand, and propose a strategy that will serve as a solid foundation for the further work of the SMM team. Expand

Budget: 400 EUR Deadline: 11 days

Good day, I am an SMM with over 3 years of experience, I have good skills in strategy creation and digital marketing. More than 10 successful projects in various niches! Therefore, I will gladly help in creating and developing a strategy with clear positioning.

Budget: 280 EUR Deadline: 12 days

Hello, Yulia.

It is really important not to start immediately with categories and content plans. First, we need to determine how the brand itself should sound, what role its character will play in communication, and why the customer should remember this particular store.

In the premium children's segment, there is another important balance: the character must create a recognizable world and atmosphere, but at the same time, the brand must clearly communicate with parents about quality, selection, value, and price. Otherwise, the page either turns into a dry catalog or a beautiful story without a clear reason to buy.

My strong point is to gather disparate ideas about the brand into a coherent system: what it says, to whom, in what voice, and how this translates into specific content. I work with strategic and packaging tasks for businesses, expert and service projects — from positioning and proposal structure to communication for Ukrainian and international markets. I also have my own entrepreneurial experience, so I view such tasks both as a strategist and as someone who has gone through launching and testing market hypotheses.

I see the work as follows:

— a brief analysis of the concept, assortment, audience, and the store's differentiation from other multi-brand projects;
— formation of the character's personality, its role, manner of speaking, and communication boundaries;
— tone of voice with examples of formulations and rules for "how we speak / how we do not speak";
— content directions and categories, each with its own function: introduction to the brand's world, explanation of quality and selection, assistance in choosing, trust, and sales;
— communication logic from pre-launch to first orders;
— a content plan for 8–10 weeks with topics, formats, and tasks for each publication;
— individual ideas for key posts, Reels, and Stories;
— visual references with explanations of what exactly should be taken into account: composition, light, colors, atmosphere, and product presentation.

In the end, you will receive not just a table with topics, but a document that can be used independently or handed over to an SMM specialist without the need to reinvent the brand's voice and character each time.

Before starting, we will need to see which brands are planned in the assortment, whether there is already a name and identity, what geography you are targeting, and how well-formed the character idea is.

For the described scope — 280 EUR.
Deadline — 10–12 calendar days.
The price includes one round of clarifications after the strategy is delivered. Expand

Budget: 25 EUR Deadline: 1 day

Good day! 🧡
I am ready to start working and would be happy to help with minimal deadlines 😉
I have experience working on similar projects. 🌼 (I have reviews on this topic and work in my portfolio)
I will do it in the best way possible and will start now! 🚀🛸✈️

Please write to me, and we will discuss. I respond instantly!

Budget: 25000 EUR Deadline: 30 days

Hello!

I specialize in developing comprehensive marketing strategies for businesses: I analyze the market, competitors, target audience, formulate positioning, tone of voice, communication platform, and marketing development plan.

In my portfolio, you can find an example of a marketing plan. It well demonstrates my approach to business analysis, information structuring, and building a systematic marketing strategy.

I would be happy to discuss your project and offer solutions tailored to your brand.

Budget: 400 EUR Deadline: 31 days

Good day!

My name is Victoria.

I specialize in developing content strategies for brands that are just entering the market. I will help create not just a content plan, but a comprehensive communication concept, so the brand has its own character, atmosphere, and recognizable style without being tied to the personal blog of the founder.

We will work on positioning, tone of voice, categories, a content plan for the first 2–3 months, ideas for posts, Reels, and Stories, as well as recommendations for visual style and brand persona.

I would be happy to discuss your project and propose a solution that will serve as a solid foundation for the further development of the brand.

Budget: 350 EUR Deadline: 30 days

Good day! I am interested in your project, as it involves not just filling Instagram but building a full-fledged communication for a new brand right from the launch stage.

I have practical experience in developing content and strategies for both my own educational project and client projects on demand. I work with positioning, content strategies, SMM, content plans, visual concepts, advertising materials, and brand communication building.

I also have experience working with children, so the specifics of children's themes are familiar to me. I understand that in such a project, it is important to work simultaneously on two levels of communication: creating an emotional and recognizable brand world while also speaking to parents as the audience making purchasing decisions.

Within the project, I can:
— analyze the brand concept, its positioning, and future audience;
— formulate the tone of voice and communication principles;
— develop the image and character of the brand's persona;
— create a rubricator and main content directions;
— compile a content plan for 2–3 months;
— suggest ideas for Posts, Reels, and Stories and the logic of their combination;
— provide recommendations on visual style, atmosphere, compositions, and references.

It is important to me that the result is not just a document with a list of topics, but a cohesive brand communication system that can be used during the launch, scaled further, and handed over to an SMM specialist for implementation.

After getting acquainted with the brand concept and existing materials, we can agree on the final structure of the strategy and the format of the result. Expand

Budget: 700 EUR Deadline: 30 days

Good day, I have relevant experience.
My portfolio - Google Drive

To discuss collaboration, write to me 🤝

Budget: 100 EUR Deadline: 7 days

Good day!

I am interested in your project, as I am close to the approach of creating a brand from scratch, where it is important not just to fill social networks, but to lay the foundation for recognizable and cohesive communication.

I have experience working with content, SMM, and digital marketing. I have worked on creating texts, content ideas, advertising creatives, and I understand how to build communication that aligns with the brand's values and its target audience.

I can help with forming the tone of voice, developing sections, content plans, ideas for Reels, Stories, and posts, as well as selecting a visual direction and references so that the brand has a cohesive and recognizable style even before the launch.

I would be happy to discuss the details and learn more about your brand.

Budget: 220 EUR Deadline: 12 days

Hello!

The task is wonderful, and the approach (foundation without a personal blog) is absolutely correct for the premium segment.

I am the owner of the consulting agency "POINT OF SUPPORT," and our team will be happy to help you implement this project.

We will develop a clear foundation that you can manage yourself or hand over to an SMM specialist.

What we will do:

Positioning and Unique Selling Proposition for the premium children's segment.

Tone of Voice and brand guide character (without the founder's personal blog).

Visual style (references, palette, atmosphere).

Content matrix and rubricator (expert, commercial, and aesthetic rubrics).

Content plan for 2–3 months with ready ideas for posts, Reels, and Stories (from pre-launch to sales starts).

We will create a ready, systematic instruction for your brand.

I would be happy to discuss the details! Expand

Budget: 180 EUR Deadline: 7 days

Good evening, Yulia. The task is understood as follows: we need a foundation, not a "lead," which you then hand over to the SMM specialist so they don't reinvent the brand.

What I will provide (one PDF + content plan table):
1. Concept: who we are buying for (premium segment moms — this is not one audience: "status/gift," "quality/materials," "aesthetics"), what we sell beyond the product and why you will be chosen over another store with the same brands.
2. Tone of voice: 3-4 principles + a "yes/no" dictionary with real examples (caption for a photo, response to "why is it so expensive," apology for delay) — so that the rules are applicable, not abstract.
3. Brand character: who they are, whose perspective it is, what they can say and what they never would; how they live in Stories without your face in the frame.
4. Sections: 5-6 items, each with a function (trust / quality demonstration / preservation / sales), frequency, and format.
5. Content plan for 2-3 months: weekly grid tied to the launch stage (pre-launch → opening → first orders), not random posts.
6. 30+ specific ideas (posts/Reels/Stories) — each with a hook and goal, meaning ready to assemble, not just one-word topics.
7. Visual guide: references (with explanations of what exactly we are taking and why), palette, lighting, composition, rules for product photos and content with children.

Regarding experience: my profile here is new, I won't show a public portfolio of brand strategies, so I suggest you check me out risk-free: write 3-4 sentences about the brand (which brands, what geography of buyers, is there already an idea for the character) — and I will send one page for free: 2 sections with justification, 5 post ideas with hooks, and 3 visual references. This will better show the style and depth of work than any case study.

Rate: 180 EUR, 7 days — the full package above, with one round of revisions after your feedback and a short brief at the start. I work through Safe. Expand

Budget: 220 EUR Deadline: 16 days

Hello!

I have experience working with digital brands and developing marketing strategies for various niches — from importing cars from the USA to AI projects.

I can help with developing concepts and strategies: analyzing the market, competitors, and the company's needs, as well as suggesting optimal services, content categories, and formats to increase the number of active leads.

One example: https://www.instagram.com/zvigerauto/

Budget: 300 EUR Deadline: 21 days

Good day!

I specialize in content strategy and brand communications. In particular, I develop tone of voice, build channel strategies, content plans, and editorial standards for projects from scratch.

I have direct experience that meets your request. I would be happy to discuss the details and develop a content strategy for your brand.

Budget: 250 EUR Deadline: 10 days

Good day, Yulia!

Your project interests me precisely because it is not about managing Instagram, but about creating a comprehensive content strategy for a new brand.

I have experience in developing communication concepts, tone of voice, brand positioning, content structures for websites, and scripts. I particularly enjoy projects where it is necessary not just to create content, but to shape the brand's character and its style of communication with the audience.

I would be happy to help build the foundation of communication: from the concept and tone of voice to sections, content plan, ideas for Reels, Stories, and recommendations for visual style.

The estimated cost is €250 - 300. The final amount will depend on the depth of strategy development, the volume of the final document, and the level of detail you expect to receive.

The estimated completion time is 7–14 days after agreeing on all the details.

I would be glad to discuss the project.
Sincerely, Yuriy Expand