E-commerce Marketing Manager / Internet Marketer
We are looking for an internet marketer for the systematic development of an e-commerce project. The main goals of the role are: increasing profit from online sales, developing repeat sales, enhancing the effectiveness of marketing channels, and implementing clear marketing analytics.
The specialist must analyze current results, identify growth points, formulate a work plan, launch marketing hypotheses, and coordinate their implementation.
Experience working with online stores is mandatory. Experience only in SMM, content, or service advertising is not sufficient.
Main tasks
1. Conduct an audit of the current state:
- Google Ads, SEO, email and trigger communications, website analytics.
2. Formulate a marketing strategy and work plan:
- identify key growth points, prioritize tasks, prepare a work plan for 1-3 months
3. Create marketing analytics
- sales by channels, advertising costs, cost per order, cost of acquiring a new customer, new and repeat orders, profitability of individual products and categories.
4. Monitor the effectiveness of Google Ads and SEO.
- Identify priority categories and product cards, analyze positions, traffic, and conversion. Set tasks for the SEO specialist.
5. Develop repeat sales:
- Segment customers by purchases, categories, number of orders, average check, and recency of the last purchase. Develop scenarios for repeat sales, launch reminders for cartridge and consumable replacements, create offers for complementary products, reactivate inactive customers, increase the number of second, third, and subsequent orders.
6. Work with eSputnik:
- Create segments, plan mass and automated mailings, develop trigger scenarios, set tasks for transferring necessary data from the website and CRM, analyze sales and profit from communications.
8. Work with the assortment from a marketing perspective:
- Form sets and upsells, identify products with potential for repeat purchases, offer promotions and special offers, improve the conversion of the online store, control the preparation and placement of content.
9. Suggest improvements to the interface and commercial blocks, set tasks for the developer and content manager,
10. Launch and evaluate marketing hypotheses.
Requirements for the specialist
- Practical experience working with online stores;
- Understanding of unit economics and gross profit;
- Experience with Google Ads and product advertising;
- Experience in email marketing;
- Experience in customer base segmentation;
- Experience in setting tasks for developers, SEO specialists, and other contractors;
- Ability to make decisions independently and be responsible for results.
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Good day, Artem!
I am Vladyslav Kushnarov, a sales specialist in e-commerce. I have experience in conducting audits, analyzing results, and formulating action plans to find new growth points.
Your task regarding the development of the online store and increasing the effectiveness of marketing channels is very interesting. I am ready to discuss how I can help, particularly in developing a repeat sales strategy, analyzing Google Ads and SEO, as well as creating marketing analytics.
I look forward to your response for a more detailed discussion about the project.
Here are a few case studies of my work:
… - Student projects: indexing with 7.95K keywords, 1.32K in TOP-10 - https://freelancehunt.com/showcase/work/stud-rabotyi-indeksatsiya-po-7-95k/1822774.html
- Online watch store: from 2.16K to 12.95K visitors per day - https://freelancehunt.com/showcase/work/internet-magazin-chasov-2-16k-do/1822771.html
- Aggregator site: from 1.27K to 18.89K visitors per day - https://freelancehunt.com/showcase/work/sayt-agregator-1-27k-do/1822770.html
I am currently managing several sites in Ukraine, the USA, and the EU, with a return on investment of 200% to 800%. I am looking for 1-2 more projects for collaboration.
After reviewing your site, I noticed opportunities for launching advertising. What categories do you consider a priority? This is important for preparing for advertising. Also, have you launched advertising campaigns before? Access to them will help me prepare an objective proposal.
Preparing an advertising campaign can take 2-10 days, with costs starting from $400, which includes preparation, launch, and two weeks of support. I am ready to conduct an audit of your status in Google Ads, SEO, and email newsletters to identify growth points.
I suggest continuing the conversation in private messages or having a meeting. Am I correct in understanding that your goal is to achieve specific results in attracting customers at a target cost per lead (CPL)? This will allow us to focus on cost efficiency and maximize profits from online sales. I look forward to your response!
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1495 7 0 Hello, Artem! I am a certified PPC specialist with over 3 years of experience in the e-commerce field. During this time, I have successfully set up and optimized projects with budgets over $10,000, achieving stable growth in ROAS and reducing conversion costs. I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max. I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation. I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate conversion cost. I work with GA4 and GTM: setting up events, triggers, tags, funnels, and goals for specific business tasks. I have Google Partner status, which confirms my experience with budgets and a systematic approach to optimizing advertising campaigns. You can view my cases at the link
Freelancehunt. The cost includes all necessary checks, setup, and management of advertising for a month. A detailed list of work will be provided in a private message. I would be happy to discuss the details. I am ready to start working soon.
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896 9 0 Good day, Artem. I have over 5 years of experience in e-commerce. I have worked as a marketer within companies and in agencies specializing in online stores, and now I manage e-commerce projects comprehensively.
In the past, I underwent specialized training in SEO, Google Shopping, and SMM. I also have experience working with EdTech projects, so I have a good understanding of customer base segmentation, funnel building, and the logic of trigger communications.
I can handle some tasks like newsletters or advertising management, but I mainly take on strategy, analytics, task setting, and implementation control. I work with verified specialists in Google Ads, SEO, design, and development.
I suggest starting with an audit of the current marketing to better understand the project, assess growth points, and the realism of the set goals. After that, we can formulate a clear work plan with priorities for the coming months.
In my bid, I will indicate the cost for the audit; overall management of such a project starts from 25,000 UAH.
…
I would be happy to discuss in more detail.
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4324 48 0 4 Hello! 👋
I am ready to connect with you to promote your business. I am confident that collaborating with me will be fruitful, profitable, and effective. 💼🚀
I am a marketer with over 10 years of experience, helping businesses turn social media and advertising into a stable flow of applications and sales. 📈
Why my method is effective:
1. First, I define the goals of the business's presence on social media.
2. I provide a clear vision for the project's development.
3. I conduct an analysis of the project and its metrics, determine the starting point, and make forecasts based on numbers. I work with KPIs.
4. At the start, I synchronize with the client regarding the real possibilities of the project and expectations for the results.
5. You receive a comprehensive solution that will definitely help grow your business.
… How I promote pages:
1. I define goals and analyze the advertising account.
2. I analyze the target audience and content.
3. I develop a content plan for the month, create the account's style, take photos/images, and write texts.
4. I set up mass following, mass liking, select tags, and launch targeted advertising.
5. I launch targeted advertising and reach the maximum number of the target audience.
I have a good understanding of Media Buying (working with targeted advertising and traffic purchasing):
5.1 I know which creatives work most effectively.
5.2 I clearly segment the audience and work only with target segments.
5.3 I work excellently with cold, warm audiences, and customer databases.
5.4 My advertising strategies always bring maximum results. 💪
I work with Facebook Business Manager.
I analyze results, collect statistics, and summarize. 📊
By working with me, you receive not just services, but business solutions for the development of your business, startup, or idea.
I would be happy to become your reliable partner and consultant. 🤝
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374 Hello.
I have significant practical experience in setting up, managing, and optimizing advertising campaigns in Google Ads, as well as working with Google Merchant Center. I have worked with projects in various fields - from local businesses to online stores, helping clients achieve specific marketing and business goals.
Currently, I am professionally engaged in contextual advertising and continuously support the promotion of a digital printing house, where I am responsible for marketing. By implementing an effective advertising strategy, we have achieved the following results:
• more than double the targeted traffic;
• a 28% increase in average order value;
• an 18% increase in the company's total turnover compared to the same period last year.
…
Achieving these indicators was possible not only due to the gradual scaling of the advertising budget for search campaigns but also through the launch of Performance Max campaigns for the most profitable business areas, as well as effective setup and development of Google Merchant Center and shopping campaigns.
After optimizing advertising campaigns and reallocating the budget among channels, we managed to ensure a stable ROI from turnover at around 75%.
I would be happy to share more details about the implemented cases, my approach to work, and opportunities for the development of your project.
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385 Hello! I am interested in the marketing position for the development of your e-commerce project. I have experience in building sales systems focused on real business metrics (ROMI, LTV, CAC), so I am ready to help your store transition from chaotic marketing to predictable scaling. Here’s why my approach will help you increase profits:
My work is based on a systematic approach that I implement step by step:
Stage 1: Audit and foundation (first 2-4 weeks): I will conduct a deep audit of Google Ads, SEO, and analytics. I will identify growth points based on data about the current profitability of categories and the effectiveness of channels. Result: A detailed strategy and work plan for 3 months with task prioritization.
Stage 2: Building a repeat sales system (CRM & eSputnik): I will conduct deep segmentation of the customer base (based on RFM analysis, average check, and categories). I will set up trigger scenarios in eSputnik (reactivation, "nudging" to the 2nd and 3rd orders, reminders about consumables) to maximize LTV.
Stage 3: Performance and assortment management: analysis of product categories, forming sets for cross-selling.
I am an advocate of transparency, so we will hold regular online meetings (weekly/bi-weekly) to analyze KPIs and adjust hypotheses. Are you ready to chat for 15 minutes this week so I can explain in more detail how I see the development of your project?
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1032 26 0 Hello. I would be happy to discuss the possibility of collaboration. I have experience as a marketing manager.
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974 29 1 1 Good day.
I will complete the work quickly and efficiently.
Extensive practical experience.
Google Drive
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291 1 0 Good day!
I am interested in your vacancy. Currently, I work as the head of the e-commerce direction and focus on developing online sales through the online store and marketplaces.
I have experience in sales analysis, marketing analytics, working with the assortment, optimizing product cards, setting tasks for contractors, controlling SEO, and developing e-commerce projects. I have a good understanding of unit economics, performance indicators, and processes for increasing repeat sales.
I work with Google Analytics, Google Merchant Center, CRM systems, Rozetka, Prom.ua, and other e-commerce tools.
I would be happy to discuss the details of cooperation and tell you more about my experience.
…
Thank you!
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