About the project
Website: https://limpi.com.es
Niche: professional furniture cleaning at home
Geography: Spain, only Catalonia
Budget: previously up to 1000 €/month, now 2000 € and more
The advertising account has been running for over 2 years. There is history, statistics, set conversions, and applications are coming in steadily.
What is currently available
There are 5 campaigns in the account:
- 4 separate campaigns — one for each province of Catalonia
- 1 general — for all of Catalonia
Conversions on the site are set up and working. Applications are coming in, but it has become more expensive: previously, the same number of applications were received for ~800 €, now we are spending 2000 € and more.
Problem in simple words
We are paying more — getting the same results. We need to understand where the budget is leaking and return the advertising to a reasonable cost per application without losing their quantity and quality.
What needs to be done
1. Account auditLook at the structure of the campaigns, keywords, bids, ads. Find where money is being spent without results — non-working keywords, unnecessary search queries, excess impressions.
2. Competitor analysis in GoogleLook at how competitors' ads appear in the search results for our keywords. Understand why, with a good quality score, our ads look weaker than competitors' — what headlines they have, what offers, what advantages they highlight.
3. Specific recommendations and changes
- new or updated keywords
- headlines and descriptions that really attract and bring in applications
- list of negative keywords
- changes to the structure of campaigns, if necessary
- adjustments to bids and display schedules
- how to allocate the budget among campaigns
4. Answers to key questions
- What is the minimum budget needed for applications to come in steadily?
- What budget is needed to consistently be at the top of the search results?
- How to reduce the cost per click (CPC) without losing the quality of applications?
Expected results
- reduced cost per click and application
- eliminated budget leakage
- the quantity and quality of applications do not decrease (or increase)
- clear action plan with explanations: what we do and why, without "magic" and general phrases
Collaboration format
Initially — an audit with conclusions and a specific action plan.
Then we discuss what we implement ourselves and what you will do.