Anton K.
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Dnepr,
Ukraine
3 days 2 hours back
available for hire
1 Safe completed
1 month 2 days back
1 client
on the service 7 years
Rating
Successful projects
Average rating
Language proficiency level
English: upper-intermediate
Skills and abilities
Photo, Audio & Video
Portfolio
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271 USD Lead generation through Google Ads for UkrMadera - modular houses
Contextual Advertising
I helped the company UkrMadera — a manufacturer of modular homes — launch advertising in Google Ads from scratch and build a stable system for attracting applications in Spain and Portugal.
A new advertising account was created, analytics were set up, and a complete lead generation structure was built with a focus on hot search traffic.
… The project included Search, Performance Max, remarketing, keyword segmentation, negative keywords, and full conversion tracking.
What was done (step by step)
1. Building the campaign structure
A clean and logical structure was created:
Search campaigns based on user intent:
• modular homes
• prefab houses
• tiny houses
• modular construction companies
Brand campaign
2. Keyword segmentation
Keywords were divided into:
High commercial intent
Informational queries
GEO + local queries
Competitor queries
Complete lists of negative keywords were created for exclusion:
DIY
free projects
vacancies
cheap construction
architecture schools
queries "how to build"
3. Ad and extension optimization
New ads were written with a focus on:
Unique Selling Proposition: fast construction, European standards, delivery
Call to action
Trust triggers: experience, certificates, materials
All types of extensions were connected:
• Callout
• Structured Snippets
• Sitelinks
• Calls
4. Conversion setup (GTM + GA4)
Events were set up:
Form submissions
Phone clicks
WhatsApp clicks
Landing page events
UTM tagging by sources
Duplicates of events were corrected
Incorrect triggers in GA4 were fixed
5. Weekly optimization
Regularly performed:
Removal of expensive non-target queries
Bid adjustments by devices and regions
Scaling effective groups
Creating remarketing audiences
Increasing CTR through A/B testing of ads
Result
Launch of advertising from scratch without errors
Stable flow of applications
High quality of leads
Controlled cost per application
Transparent analytics
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271 USD Google Ads Optimization for Elite Remodels Las Vegas
Contextual Advertising
I optimized Google Ads campaigns for Elite Remodels Las Vegas - a premium contractor for kitchen, bathroom, and turnkey home renovations.
At the start, the account had a high cost per click (CPC), low conversion volume, and an unstable flow of applications.
… My task was to reduce CPA, improve lead quality, and build a stable customer acquisition system.
What was done:
A complete audit of the advertising account was conducted
The structure of Search campaigns was restructured
New keyword groups were created based on user intent
Search queries were cleaned of irrelevant traffic
Negative keyword lists were added
Conversion tracking was set up and corrected
UTM templates for analytics were created
Bids and bidding strategies were optimized
Ad texts were improved
The quality of incoming leads was increased
Result:
Reduction in customer acquisition cost (CPA)
Increase in the share of targeted inquiries
Improvement in analytics accuracy
Stable flow of applications
Improved efficiency of the advertising budget
Skills and tools
• Google Ads
• Google Tag Manager
• Google Analytics
• WordPress
• PPC Optimization
• Lead Generation
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271 USD Setup and optimization of Google Ads for garage repair service
Contextual Advertising
Job Description
I managed Google Ads campaigns for Rise Garage Doors — an emergency garage door repair service in the USA, operating in a niche with mandatory Advanced Verification from Google.
… The project was in a challenging situation: limited impressions, policy violations, low call quality, and a high volume of spam.
My task was to restore stable ad performance, improve lead quality, and pass Google verification.
What was done:
Conducted a full audit of the ad account
Restructured Search campaigns by user intent groups
Cleared search queries of non-target traffic
Created and implemented negative keyword lists
Optimized Performance Max campaigns
Set up call quality control through CallRail
Identified and reduced the number of spam calls
Prepared documents for Advanced Verification
Filed appeals and supported the verification process
Interacted with Google support until impressions were restored
Result:
Restored the ability to show ads
Improved the quality of incoming calls
Reduced the percentage of non-target inquiries
Enhanced traffic relevance
Brought the account into compliance with Google requirements
The project demonstrates my experience working with limited niches, Google policies, and complex ad accounts.
Reviews and compliments on completed projects 1
2 May
21 USD
Google Ads Consultation
Quality
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Thank you for the consultation. We were able to discuss the issues regarding our advertising account.
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