Yelyzaveta Shikalova
Private message
Offer work
Korosten,
Ukraine
available for hire
Rating
Skills and abilities
Portfolio
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179 USD Google Ads Advertising for Online Store of Fire Equipment
Contextual Advertising
The directions of the website to be advertised have been determined. For these categories, a semantic core of search queries in Russian and Ukrainian has been collected to create search advertising announcements for two language versions. Based on the collected queries, search announcements for advertising campaigns have been formed. An account has been created in GA4 and GTM, these services have been connected to the website and linked together, along with the Google Ads advertising cabinet. In Tag Manager, correct conversion tracking for key events has been set up:
- purchase
- one-click purchase
- adding a product to the cart
… - starting the order process
- clicks on the phone
- clicks on social networks
After that, the specified conversions were added to the advertising cabinet for convenient tracking and optimization of the ads. Advertising announcements were uploaded, and extensions were added to increase the visibility of the announcements. The advertising budget was determined with the client, and a maximum clicks strategy was established to gather a relevant audience of buyers for further strategy changes and ad optimization.
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156 USD Google Ads setup - barbershop (GA4, GTM, Merchant)
Contextual Advertising
1. An audit of the website was conducted for compliance with advertising requirements and recommendations for changes were provided.
2. Google Analytics and Google Tag Manager services were activated, goal tracking was set up, which was also pulled into Analytics and the Advertising Cabinet.
… 3. Based on the created conversions, audiences for remarketing in Google Analytics were formed.
4. A keyword list for advertising categories was compiled, based on which advertising announcements for the search campaign were created.
5. Extensions were created for the launched ads in the form of:
- images
- logo
- additional links
- clarifications
- structured descriptions
- phone number
6. The Microsoft Clarity service was connected to track the behavioral factors of website visitors.
7. Work was carried out on the ads to improve their quality to the maximum level.
8. A list of negative keywords was created (and expanded over the month).
Currently, there are 5 active advertising campaigns with a daily budget of 900 UAH and a strategy of "maximum clicks."
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223 USD Turnkey Google Ads setup (+GA4, GTM, Merchant)
Contextual Advertising
1. An audit of the website was conducted for compliance with advertising requirements, and appropriate recommendations for changes to the website were provided.
2. A technical specification was formed regarding the compliance of the website's Information Policy (confidentiality, payment, delivery, and returns) with the Merchant Center service.
… 3. The correctness of the Google Tag Manager and Google Analytics setup was checked (data storage, creating a connection between services and the advertising cabinet, tracking goals). Goal tracking was set up in GTM, conversions were pulled into GA4 and the Google Ads advertising cabinet.
4. Audiences for remarketing were set up based on users' conversion actions.
5. The Microsoft Clarity service was connected to track the behavioral factors of website visitors.
6. A Semantic Core was collected for categories relevant to advertising, based on which Audience Segments and the audiences themselves were created.
7. An advertising campaign of maximum efficiency was created for 5 directions in Ukrainian and Russian languages, all object groups were brought to a good quality of advertisements.
8. Additional objects were created to expand the advertising announcements, namely:
- additional links
- clarifications
- structured descriptions
Reviews and compliments on completed projects 24
12 June
179 USD
Advertising setup and monitoring for 30 days
Thank you, very good work and support!!!
29 May
313 USD
Freelance project
Everything went well, I recommend.
Great job on the task, + explained how it works.
20 April
134 USD
Setting up GA in English
The project was successfully completed for the setup of Google Ads.
17 April
134 USD
Setting up and managing Google Ads
Everything is fine, I recommend for cooperation.
12 April
123 USD
Set up performance max in Google Ads
We continue to work. Very good specialist.
| Response review
17 March
134 USD
Set up the account and advertising in Google Ads
pleasant communication, good specialist, I recommend for collaboration
28 February
134 USD
Complete turnkey setup of GOOGLE ads
The project was done well, I recommend it.
18 February
112 USD
Setting up Google Ads
Good performer, thank you. Everything is timely and with patience and understanding.
17 February
38 USD
Help with blocking the account in Google Merchant
Everything is wonderful. Thank you, Elizabeth, for your help.
Elizaveta provided detailed answers to all my questions regarding working with Google Ads for the visa service, explained complex issues in simple language, and helped determine the optimal approach for further launching of advertising. I am completely satisfied with the consultation; there is a deep practical experience and understanding of the nuances of the niche. We agreed on further cooperation in the format of setting up and supporting advertising campaigns, so I can confidently recommend Elizaveta as a responsible and professional Google Ads specialist.
28 January
16 USD
Launch advertising in Google Ads
Great advertising specialist! I recommend to everyone!!! Always available and responds quickly! I will reach out again! Thank you!
25 January
156 USD
Setting up and managing Google Ads
Pleasant and responsible contractor, I recommend!
13 January
22 USD
Assistance in setting up displays through Google Ads
Everything is fine. Thank you very much to Elizaveta for the help.
10 January
67 USD
Set up advertising in Google for the website
Everything was done quickly and efficiently! Pleasant communication!
10 January
16 USD
Google Ads Consultation for B2B
Thank you for the consultation. Very comprehensive, candid, and consistent! I recommend!
15 December 2025
89 USD
Setting up and managing Google Ads
The work was completed successfully, I recommend.
14 December 2025
22 USD
Problems with conversions
Everything is great! Quick execution and communication. She explained everything to me) I recommend!
12 December 2025
22 USD
Adjust and fine-tune the advertising for search related to trading.
Everything is great, I am very satisfied with the completed work, I am preparing the next task)
7 December 2025
25 USD
Someone is needed who is well-versed in Google Ads.
Thank you very much for your help, everything was done excellently!
4 December 2025
16 USD
Setting up conversion tracking through TAG
Quick execution. Pleasant communication)
30 November 2025
40 USD
Fix for Google Merchant Center
The advice and help were worth it. The work was done well.
25 November 2025
71 USD
Google Ads Settings
Everything is fine. According to the arrangements.
19 November 2025
89 USD
Setting up Contextual Advertising and Targeted + Management
Excellent specialist. Helped with the creation of the account, explained everything in a simple and understandable way. Easy to find common ground, always in touch. I recommend!
Activity
| Projects underway 2 | Budget | Added | Deadlines | Proposal | |
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Freelance project
179 USD
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Setting up and supporting Google Ads for an online ceramics store
201 USD
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| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Google Ads setup for mirror production
223 USD
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Freelance project
179 USD
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Launch of Google Ads
223 USD
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Launch of Google Ads
112 USD
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Google Advertising Specialist
197 USD
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Setting up contextual advertising for a recruitment agency
164 USD
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Setting up Google Shopping and Merchant Center for an online store on Khoroshop
201 USD
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Google Ads PPC specialist for accounting services for individual entrepreneurs in Ukraine — only with cases in our niche
156 USD
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Setting up and supporting Google Ads for an online ceramics store
201 USD
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Transfer from the old Google Ads account
22 USD
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