Case: Georgian Sweaters is Sweat

The goal was to get the order price up to $2.Previously there was advertising, but the customer wanted to scale and didn’t know how to do it correctly

The client came with two sites.There was advertising before, but the customer wanted to scale and didn’t know how to do it right.He had to get the order price up to $2.Tested 2 sites, gave editing on Instagram, how it is correctly conducted, how to repack a hat that should be fixed.Production in the Kiev region, delivery throughout Ukraine.of specialties.Few people know what it is for sweetness, so we made video creations in which it was told what it was, people on the video cushed sweetness and imagined what it was.Established goals:
More orders, from 30 orders per day
Order price up to $2

What was done:
Analysis to track sales.
Treated a target audience
A group of target audiences that are best suited.
They tried a wide and similar audience who had already purchased the product.
Tested different creations.
Tested various advertising texts.
Connecting to retargeting
Advertising target, sales by catalogue
Make video creatives with dispacking, look at, make photo creatives
Tested different formats.Those who worked, we left them, and the most expensive were laid out.

The result:
We turned the ad on the site and the applications were about $3 (meth about $2)

But when the budget was scaled, the price of the application increased significantly.We were asked to scale and keep the price of the application.It came out of us.