Case: Google Ads for accounting services (Ukraine)

Launched and optimized Google Ads for lead generation in the accounting services niche (individual entrepreneur/limited liability company). Built the campaign structure based on types of queries and services (individual entrepreneur/limited liability company management, reporting, personnel accounting, consultations), set up tracking for applications/calls, and regularly cleaned search terms and negative keywords to eliminate non-target queries (training, job vacancies, templates, etc.) and maintain a stable CPA.

Results over the period: 42.3 thousand clicks, 3.26 thousand conversions, average conversion cost 183 UAH, advertising expenses 598 thousand UAH. Thanks to segmentation and systematic optimization, it was possible to scale the number of applications without losing quality.

Hashtags:
#GoogleAds #PPC #LeadGeneration #AccountingServices #IndividualEntrepreneur #LimitedLiabilityCompany #Ukraine #SearchAds #GA4 #BigLeadAgency