Case: Google Ads for an auto parts store (Ukraine)

Launched and optimized Google Ads for e-commerce in the auto parts niche across Ukraine. Built a structure based on demand (category and product queries), set up regular cleaning of search terms and negative keywords, redistributed budgets to the most profitable groups, and monitored traffic quality to ensure scaling did not compromise effectiveness.

During the work period, 1,660 conversions were achieved at an average cost of 154 UAH, advertising expenses amounted to 257,000 UAH, and 62.4 thousand clicks were attracted. The focus was on a stable flow of orders and maintaining CPA within KPI limits, without drops in lead/purchase quality.

Hashtags:
#GoogleAds #PPC #eCommerce #AutoParts #Ukraine #SearchAds #GA4 #PerformanceMax #LeadGeneration #ROAS #BigLeadAgency