Case: Google Ads for window repair service (Poland)

Launched and optimized Google Ads for a local window repair/maintenance service in Poland. Built a structure for "hot" demand (window repair, adjustment, hardware replacement, emergency call-out, etc.), set up correct tracking for applications and calls, prepared ads focusing on response speed and geo-targeting, and regularly cleaned search queries and added negative keywords to eliminate non-target traffic.

During the work period, 1,750 inquiries were received at an average cost of 21.46 zł, advertising expenses amounted to 37.6 thousand zł, and 21.3 thousand clicks were attracted. The main focus is a stable flow of applications at a controlled price and scaling what generates quality inquiries (without "draining" the budget on irrelevant queries).

Hashtags:
#GoogleAds #PPC #Poland #WindowRepair #WindowService #LocalBusiness #LeadGeneration #SearchAds #GA4 #ContextualAdvertising #PPCExpert