Case: Google Ads (Performance Max) for eCommerce [CROCS]

We only worked with Performance Max because a year prior we separately tested Search and Shopping - and the best balance of scale and profitability was shown by PMax. Subsequently, optimization was carried out within a single campaign through adjustments to asset groups: segmentation by categories/models, updating creatives, and strengthening the most effective groups.

Results for the period: 3,840 conversions at $5.59 CPA, expenses $21,454.93, conversion value $175,654.22, ROAS 819%. Additionally: 172,073 clicks, CTR 7.42%, CPC $0.12 - the campaign scaled steadily without losing effectiveness.

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#GoogleAds #PPC #PerformanceMax #eCommerce #ROAS #GA4 #DigitalMarketing #BigLeadAgency