Case: Google Ads for a premium cosmetics store

Launched and optimized Google Ads for a premium cosmetics store focusing on brand demand and sales. Initially gathered a quality audience through search campaigns, after which the main budget was transferred to Performance Max. Campaigns were structured by brands and categories, and full analytics were set up with conversion value tracking.

During the work period, 340 conversions were achieved at an average cost of 772 UAH, advertising expenses amounted to 263 thousand UAH, and ROAS was 721%. The best performance was shown by Performance Max and remarketing, which allowed for stable scaling of sales in the highly competitive beauty niche.

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