Google Ads Case - Ski Equipment Store

Launched and optimized Google Ads for a ski equipment store, where seasonality significantly affects demand. Redesigned the structure of search campaigns, divided the feed by brands and categories, launched Performance Max with the right signals, and added remarketing. This allowed for a steady stream of sales even in the off-season and significantly improved cost efficiency.

During the period of work, 2,820 conversions were achieved at an average cost of 602 UAH, the advertising budget amounted to 1.7 million UAH, and ROAS was about 817%. The best performance came from PMax and the categories "clothing" and "accessories," while the main revenue was generated by skis and boots.

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