Google Ads Case - X-Ray Concrete Scanning (Canada)

Launched and optimized search campaigns for X-Ray and GPR concrete scanning in Canada (Ontario and British Columbia). Completely redesigned the account structure: divided campaigns by regions and types of services, gathered new semantics, added negative keywords, and updated creatives for local queries. Improved analytics, transferred correct goals to Google Ads, and removed campaigns from limited display.

In the first period, we received 920 clicks, 106 leads, an average conversion cost of 123 CAD, and a total cost of 13,090 CAD. The best result was shown by the campaign in Ontario: a stable CTR of 8.3% and only 18 CAD per click. Thanks to the correct distribution of budgets and optimization of keywords, it was possible to attract target clients for B2B services with high margins.

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