Case Google ADS - Internet store of technology and electronics
About the client
Online store online store - household items of small electronics and accessories
Service: Context Advertising (RRS)
Region: Ukraine (except for temporarily occupied regions)
Results
ROAS Order Cost
2137% of 27 UAH.by 28K
About the Order
Customer - the online store of trendy household items of small electronics and accessories, realises the product both by group and in retail.Products on the site more than 5000+, the range and availability are dynamically updated.Also goods of a different range of prices from 50 UAH to 10,000 + UAH
Cooperation continues from June 2022.
Advertising in the Account Before Starting Collaboration with Galaxy IT
The history of changes in the account begins in October 2021.Period Before - October 2021 - May 2022.During this period, one shopping company was established, without any distribution of the goods.The client worked with the freelancer.
HTTPS://i.imgur.com/eSWTwTo.png
Advertising of Google Ads
In the beginning, the investigation of the events of extended e-commerce was set up.The next step of setting the feed of the goods, the distribution of the goods by value, categories and priority using the rules of conversion in the Merchant Center was also formed to add the feed of the goods to the necessary attributes.And the last step of setting the commodity campaigns in G.Ads
HTTPS://i.imgur.com/DqrRMdd.png
They also set up advertising campaigns according to price categories, and the division of goods by categories for convenient further optimization.
Examples of Advertisements
HTTPS://i.imgur.com/9IU7IE5.png
HTTPS://i.imgur.com/SP5avK5.png
Our work consisted in:
Exclusion of ineffective goods/groups/companies
Processing search queries, adding minus words
optimization of ratio determination strategies, by launching tests with further analysis and implementation
Correction of occurring errors in the Merchant Center
Adjusting bets for certain audiences, devices, and other targets
Remastered Remarketing
And this is what results have been achieved throughout the time of cooperation.
by ROAS 2137%
CPT 27 UAH
Order of 28K
Posts Tagged ‘Google Adwords’
Online store online store - household items of small electronics and accessories
Service: Context Advertising (RRS)
Region: Ukraine (except for temporarily occupied regions)
Results
ROAS Order Cost
2137% of 27 UAH.by 28K
About the Order
Customer - the online store of trendy household items of small electronics and accessories, realises the product both by group and in retail.Products on the site more than 5000+, the range and availability are dynamically updated.Also goods of a different range of prices from 50 UAH to 10,000 + UAH
Cooperation continues from June 2022.
Advertising in the Account Before Starting Collaboration with Galaxy IT
The history of changes in the account begins in October 2021.Period Before - October 2021 - May 2022.During this period, one shopping company was established, without any distribution of the goods.The client worked with the freelancer.
HTTPS://i.imgur.com/eSWTwTo.png
Advertising of Google Ads
In the beginning, the investigation of the events of extended e-commerce was set up.The next step of setting the feed of the goods, the distribution of the goods by value, categories and priority using the rules of conversion in the Merchant Center was also formed to add the feed of the goods to the necessary attributes.And the last step of setting the commodity campaigns in G.Ads
HTTPS://i.imgur.com/DqrRMdd.png
They also set up advertising campaigns according to price categories, and the division of goods by categories for convenient further optimization.
Examples of Advertisements
HTTPS://i.imgur.com/9IU7IE5.png
HTTPS://i.imgur.com/SP5avK5.png
Our work consisted in:
Exclusion of ineffective goods/groups/companies
Processing search queries, adding minus words
optimization of ratio determination strategies, by launching tests with further analysis and implementation
Correction of occurring errors in the Merchant Center
Adjusting bets for certain audiences, devices, and other targets
Remastered Remarketing
And this is what results have been achieved throughout the time of cooperation.
by ROAS 2137%
CPT 27 UAH
Order of 28K
Posts Tagged ‘Google Adwords’