The Google Ads

Led Projector - the Internet store of projectors and accessories to them.Before contacting our company, the customer promoted the site with his own forces, then another company was attracted, but the results were unpleasant.Start of work: June 2022 - current time

At the time of the project was accepted - on account there was a certain historical statistics but there was no correct tracking of conversions, which made it impossible to assess the effectiveness of advertising campaigns.Therefore, the first thing we started work is the realization of the tracking of the events of advanced e-commerce.It was also identified and corrected errors in setting, goods feed at Google Merchant Center.After setting the conversions and adjusting the product feed, we went to setting the campaigns in Google Ads.We decided to launch advertising campaigns from scratch, starting with Google Shopping.We went on to set up search advertising campaigns, focusing on transaction, geolocation and brand (by designers and models) keywords.Later, they launched another brand advertising company, due to the increased brand awareness.Over the past year, we have performed a set of optimization of our campaigns.We have added minus words to the accurate matching of advertisements to search queries, especially this was important for shopping campaigns.They also set out search remarketing and introduced stakes adjustments depending on audiences, regions, devices, days and time to maximize targeting efficiency.After collecting the necessary statistics, the Performance Max campaign was launched.And at the end of the year, the conduct and optimization of advertising campaigns managed to the following average indicators per year:
ROAS (return on advertising spending) 2285%
CPT (cost per transaction) is $198.