Optimized Google Ads for eCommerce in the premium cosmetics niche in Spain. The key task was to increase the number of conversions while maintaining the cost per lead. I segmented the campaigns by categories and disabled non-target SKUs that were consuming the budget without results. This allowed for the reallocation of expenses to products with real demand and conversion potential.
Result: 80,000 clicks, 2,380 conversions, average conversion cost - $4.73, ad spend - $11,200. After restructuring the campaigns, conversions steadily increased - the graph clearly shows a break in the upward trend since April 2026.
#GoogleAds #PPC #eCommerce #PremiumCosmetics #Spain #PerformanceMax #SearchAds #GA4 #BigLeadAgency
Result: 80,000 clicks, 2,380 conversions, average conversion cost - $4.73, ad spend - $11,200. After restructuring the campaigns, conversions steadily increased - the graph clearly shows a break in the upward trend since April 2026.
#GoogleAds #PPC #eCommerce #PremiumCosmetics #Spain #PerformanceMax #SearchAds #GA4 #BigLeadAgency