Launched and optimized Google Ads for eCommerce in the EVA car mats niche. Restructured the campaign structure for "hot" queries (EVA mats, sets, trunk, by car brand/model), set up/verified purchase tracking, and regularly cleaned search terms and negative keywords to eliminate irrelevant traffic. Additionally, connected Performance Max and remarketing to bring back users from product pages and abandoned carts.
Results over the period: 59.1k clicks, 2.73k conversions, average conversion cost 118 UAH, ad spend 323k UAH. The campaigns provided a stable flow of orders and scaling without an increase in CPA.
Hashtags:
#GoogleAds #PPC #eCommerce #EVAcarMats #AutoGoods #Ukraine #PerformanceMax #SearchAds #GA4 #BigLeadAgency
Results over the period: 59.1k clicks, 2.73k conversions, average conversion cost 118 UAH, ad spend 323k UAH. The campaigns provided a stable flow of orders and scaling without an increase in CPA.
Hashtags:
#GoogleAds #PPC #eCommerce #EVAcarMats #AutoGoods #Ukraine #PerformanceMax #SearchAds #GA4 #BigLeadAgency