Case: Google Ads — Premium Cosmetics Store (Spain)

Optimized Google Ads for eCommerce in the premium cosmetics niche in Spain. The key task was to increase the number of conversions while maintaining the cost per lead. I segmented the campaigns by categories and disabled non-target SKUs that were consuming the budget without results. This allowed for the reallocation of expenses to products with real demand and conversion potential.

Result: 80,000 clicks, 2,380 conversions, average conversion cost - $4.73, ad spend - $11,200. After restructuring the campaigns, conversions steadily increased - the graph clearly shows a break in the upward trend since April 2026.

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