Case: Google Advertising (context) dentistry
Configuration and conducting contextual advertising in the Google search network.Purpose: Increase new traffic to the site and increase calls and applications.The result:
1 - Increase in visitors x2,5
Increase of applications and calls by 36%
Reduction of the rejection rate on the site by -30%
4 - Rise of CTR x2,5 (relation of ads to site transitions)
Increase the conversion rate by 80%
The instruments:
Google AdWords Advertising Network
Google Search Network
Contextual Media Network
by Google Analytics
The Google Tag Manager
The Execution:
The Google Analytics calculator.Link Google Analytics to Google Adwords – for the correct, complete and timely assessment of the results of your campaigns.Configuration of the campaign structure on the site.They created a group of ads for each service and selected the corresponding requests.Distribution of campaigns by categories with different targeting.We broke the audience into groups of interest.Then they set a show on relevant and mathematical fields - forums on health, news sites, reports, etc.Daily search analysis - to expand the lists of keywords and minus words.A/B, or the test of the ads.So we were able to identify the same clickable and conversion advertising.Regular monitoring and budget optimization.Due to the high competition in the region, we automated the rule of interest correction.Distribution of daily budgets by the same conversion services.In the popular groups "Implants", "Parodontology", "Surgery", we set increased rates for mobile devices and made an emphasis up to 50%.
1 - Increase in visitors x2,5
Increase of applications and calls by 36%
Reduction of the rejection rate on the site by -30%
4 - Rise of CTR x2,5 (relation of ads to site transitions)
Increase the conversion rate by 80%
The instruments:
Google AdWords Advertising Network
Google Search Network
Contextual Media Network
by Google Analytics
The Google Tag Manager
The Execution:
The Google Analytics calculator.Link Google Analytics to Google Adwords – for the correct, complete and timely assessment of the results of your campaigns.Configuration of the campaign structure on the site.They created a group of ads for each service and selected the corresponding requests.Distribution of campaigns by categories with different targeting.We broke the audience into groups of interest.Then they set a show on relevant and mathematical fields - forums on health, news sites, reports, etc.Daily search analysis - to expand the lists of keywords and minus words.A/B, or the test of the ads.So we were able to identify the same clickable and conversion advertising.Regular monitoring and budget optimization.Due to the high competition in the region, we automated the rule of interest correction.Distribution of daily budgets by the same conversion services.In the popular groups "Implants", "Parodontology", "Surgery", we set increased rates for mobile devices and made an emphasis up to 50%.
Kyiv 
Available for hire