CASE - hiring new employees to work in the office

Results of work:

Spent: $852.39
Applications: 211
Interviews conducted: 34

Price per application: $4.04
Price per interview: $25.07

The client requested audience engagement for hiring new employees to work in the office in the city of Kyiv. At the client's request, it was planned to engage 15+ people for interviews.

What was done:
- created a business manager, advertising pages;
- linked maps to avoid additional taxes from META;
- developed a launch system;
- set up a system for sending applications via bot directly to the client;
- created 7+ creatives, offers, texts;
- testing various hypotheses;
- optimization of advertising campaigns.

Conclusions:
During the testing of various creatives and texts, it was understood that the best response from potential leads was to the salary size, as this was the main advantage of this vacancy.
During the collaboration period, the client's request was fulfilled x2, which left a maximally positive impression of working with the targetologist.

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